Leadership Circle - May 2010

Leadership Circle
May 27th 2010
with Charlie, Phil & Sarah

Our Mission
“ putting media power back
in our clients’ hands ”

Sept 2009 (8 months ago!)1. Your Site + Google2. Facebook3. Twitter 4. Blogging 5. Enewsletters…some of you now into this? Doing it?!

Enewsletter/Blog added to CZone

Feb 2010 (3 months ago)“Live from New York”…1. Mobile2. Local3. Search… you doing this too?

April 2010 1. New aussiehome site2. New billing system3. New feeds (Million Plus, Nestoria, Home Page…)

New Client Zone

Mobile SitesCustomised Design… from $500 (usually $500)10% traffic already from mobile

Plot Home Open Route on Map

Heat Map

FacebookLanding Pages >>

TODAY! ‘Move Photos Around’ >>

Coming Soon! - iPhone app- Social Media - Set up/Packages- Contact Management (CRM) with Enews, SMS, Trails, Plans, Letters, Prospecting, etc etc… web-based, and then on iPhone/iPad, mobile access

The Ultimate Internet Marketing System?

OK- but I’m here to hear all about your REIWA deal!!!

FAIR ENOUGH!

Incredible… but true - 20 years since Internet invented- 16 years since Amazon.com, eBay.com- 12 years since Google- 5 years since Youtube- 4 years since Facebook/Twitter

Incredible… but true - 30% of SME’s don’t update their web site - 75% don’t use social media- 86% don’t use email marketing

Incredible… but true - aussiehome.com set up July 1999 >>

Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

55% of enquiry from online adsReal Estate Agents AD Spend ...$1563m- of which, online ads (15%) …$240mnyou could argue for 50:50 split (print/online) - so offline ad spend …$240mn which implies $1bn is wasted?!

My Criteria for any Deal√ Staff looked after? √ Clients looked after? √ Shareholders looked after? √ Helps our mission? √ Something I/we want to do?

My REIWA.com Goals1. THE site PUBLIC want for local R.E. info2. THE site AGENTS want to be on3. HELP agents SAVE money, BETTER results

Web/System Dev’t Goals1. aussiehome/REIWA web dev’t2. Wrap best bits of aussie into REIWA offering3. Expand our marketplace, expand offering

Over riding objectiveTake it up to the big media boys! - realestate.com.au - The West - domain.com.au - eastern states based CRMs - anyone else?

ProcessMay -> Charlie now i/c REIWA.comJuly -> Deal completes (change of ownership) then …aussiehome points to REIWA … aussiehome fee FALLS (halves) … ALL aussiehome services continue … new REIWA.com live (Sept?)Jan -> aussiehome staff move to REIWA

Questions? Comments?Concerns?

Leadership Circle
NEXT SEMINAR – August 27th
Drinkie anyone?

Leadership Circle - May 2010

by aussiehome.com on Jun 01, 2010

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Leadership Circle - May 2010 — Presentation Transcript