Leadership Circle - Feb 2010

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Presentation to real estate agents on the latest trends in internet marketing - Mobile, Local and Search. Given 18th Feb 2010 at Challenge Stadium, Perth, WA, Australia

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Leadership Circle - Feb 2010

  1. 1. Leadership Circle<br /> with Charlie Gunningham<br />
  2. 2. Our Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />
  3. 3. Last Time (6 months ago!)1. Your Site + Google2. Facebook3. Twitter 4. Blogging 5. Enewsletters= this is all good (affirmed)<br />
  4. 4. I’m lucky, I’ve seen the future!… and it’s good news!<br />
  5. 5. Today… live from New York1. Mobile2. Local3. Search<br />
  6. 6. Aussiehome.com 2010 + beyondAnnouncement at the end of the show!<br />
  7. 7. Today… live from New York1. Mobile &lt;&lt;&lt;2. Local3. Search<br />
  8. 8. 1. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web &gt; PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile<br />
  9. 9. MOBILE_ mobile builds brand, trust, pride _ iPhone apps “cool + Sexy”_ it’s how you promote it_ it’s only a 2 year old market * weekends – h/opens – mobile *<br />
  10. 10. MOBILE1. Your site on mobile 2. Mobile apps* we already do mobile sites * & offering apps soon<br />
  11. 11. Sherry Chris, CEO, Better Homes & Gardens Real Estate<br />
  12. 12. http://link.brightcove.com/services/player/bcpid25681338001?bctid=45945430001<br />
  13. 13. MOBILE- most sites do not look good - only 5 apps in Australia- @ what cost?? (I hear you scream)<br />
  14. 14. MOBILE&lt; recent BLOG onBusiness2.com.au<br />
  15. 15. Today… live from New York1. Mobile2. Local &lt;&lt;&lt; 3. Search<br />
  16. 16. 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog about local* Community Facebook page* Suburb videos (Youtube)* Watch twitter streams, contribute<br />
  17. 17. www.facebook.com/aussiehome<br />
  18. 18. LOCALMY GOAL - become the top local agent * concentrate on one area (suburb/office/personal)* personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships_ Don’t be “that guy” that abuses it<br />
  19. 19. LOCAL1. They need to know I exist2. They need to get to know me, and trust me3. Then maybe they’ll give me their business4. Then they may refer me* Facebook and others can help stages 1-2 *<br />
  20. 20. Linda Davis, real estate selling agent, Ledyard, CT<br />
  21. 21. Ledyard, CT <br />community<br /> page<br />(a landing<br />Page)<br />We could feed<br />In your listings<br />too!<br />
  22. 22. FacebookiPhoneApp &gt;<br />
  23. 23. FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to manage<br />21mn+ views ($3400)<br />
  24. 24. http://twitter.com/aussiehome<br />
  25. 25. www.tweetdeck.com<br />TweetdeckiPhoneApp &gt;<br />
  26. 26. HootsuiteiPhoneApp &gt;<br />www.hootsuite.com<br />
  27. 27. “perth real estate” search on Youtube…<br />
  28. 28. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*<br />
  29. 29. Blogs fantastic for SEO!<br />
  30. 30.
  31. 31. Mark<br />Anderson’s<br />&lt;&lt; BLOG<br />
  32. 32. Portland<br />Real<br />Estate<br />BLOG<br />SITE<br />&lt;&lt;<br />
  33. 33. 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog local* Community Facebook page* Landing page on FB* Suburb videos (Youtube)* Watch twitter streams (tweetdeck)<br />
  34. 34. Today… live from New York1. Mobile2. Local3. Search&lt;&lt;&lt;<br />
  35. 35. 3. SEARCH_ People search like never before_ SEO is not hard * don’t sign any monthly contracts* 1st page for your local real estate search(all our sites come optimised for Google)<br />
  36. 36. REIWA Property Management Breakfast, 16th July 2009 Slide 36<br />
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  41. 41.
  42. 42. Google Maps – search real estate…<br />
  43. 43.
  44. 44. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google_ makes your site most important_ property portals are v.worried= good news!<br />
  45. 45. Google iphoneApp &gt;<br />
  46. 46.
  47. 47. FoursquareiPhoneApp &gt;<br />www.foursquare.com<br />
  48. 48.
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  55. 55. Real Estate applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ home opens_ ask people for reviews (tips)<br />
  56. 56. LOCAL&lt; recent BLOG onBusiness2.com.au<br />
  57. 57. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant”<br />
  58. 58. Thank you!1. Mobile2. Local3. Searchwe’re here to help, follow up…<br />
  59. 59. aussiehome.com 2010 + * No more paying for feeds* MORE sites fed to (incl lots of free sites)* update site, alerts, invoices, blogs… IN ONE PLACE* NEW features :: home opens on a map :: heat maps :: new alerts system/save favourites :: TV and blog front and centre<br />
  60. 60. FUTURE DATESNext Leadership Circle – with MAJOR product announcement! &gt; Thurs 27th May, 4pmKeep a look out for our REIWA Learning courses, with CPD pts &gt; Internet Marketing (full day) &gt; Facebook (1/2 day) &gt; Twitter (1/2 day)<br />
  61. 61. Our Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />
  62. 62. Leadership Circle<br /> with Charlie Gunningham<br />

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