Launch of Real Estate in a Box

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reiwa.com Manager's launch presentation for aussiehome.com's new CRM product "Real Estate in a Box"

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Launch of Real Estate in a Box

  1. 1. reiab.com<br />
  2. 2. CRM<br />Client Relationship Management<br />The goose that lays the golden egg … everyday!<br />
  3. 3. CRM<br />consists of the processes a company uses to track and organize its contacts with its current and prospective customers<br />
  4. 4. CRMs in Oz …<br />real estate agents well served<br />
  5. 5. So why only 30% use one?<br />And in fact 10% used as a CRM<br />(mostly used to host web site and upload to portals)<br />
  6. 6. The CRM White Elephant<br /><ul><li>Poor support / no one in WA
  7. 7. Too hard / too slow, cumbersome
  8. 8. Huge learning curve (off putting)
  9. 9. Too specific to a State , uncustomizable
  10. 10. Lazy/suspicious agents (“they’re MINE!”)</li></li></ul><li>Whaddya want?<br /><ul><li>“Make it EASY!”
  11. 11. “Free!” (or very cheap)
  12. 12. “Fast, intuitive, link to properties”
  13. 13. “House my clients, easy to contact them”
  14. 14. “Reminders, plans, coordinated”
  15. 15. “just want enewsletters, send listings”
  16. 16. “must synch with Outlook”</li></li></ul><li>The Normal Spread of Folks <br />20%<br /> “you won’t get me near a computer!”<br />20%<br /> “I want the latest<br />& greatest!”<br />
  17. 17. CRM underpins everything!<br />
  18. 18. reiwa.com Offer<br />reiwa.com (aussiehome.com, realestateview, nestoria)<br />Price Finder (CMA, ownership/sales data) <br />TPM (listings)<br />NTD (tenants)<br />Market Manager (letters, data, desktop-based)<br />CRM ??? … ‘REIWA CRM’ = ‘REAIB’<br />
  19. 19. The ‘Box’ is built<br />8 years in planning, experimenting<br />1,800 hours of programming<br />Meetings over 1 year (2008)<br />Live Testing over 18 months (2009/10)<br />Continuous redevelopment (2010/11)<br />
  20. 20. What’s REIAB do?<br />Web-based (reiab.com)<br />Auto has your ahc listings/staff<br />Enter clients (Outlook synch)<br />Has enews, email, letter, SMS…<br />Matches properties<br />Plans & activities, reminders<br />
  21. 21. REIAB Demo<br />
  22. 22. The Closer<br />FREE for all aussiehomers: Apr-Jun 2011<br />July ON – ahc subs FALL $100+GST/mth<br /> REIAB = $100+GST/mth per office<br /> no cost ‘per seat’<br /> covers training, upgrades, sends<br /> only extras: enews designs, SMS sends<br />
  23. 23. How do I get started?<br />Contact Us for an office user name and password. Fill in the form on your table.<br />YOU then do the rest!<br />

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