IPWEA - Social Media in Business

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reiwa.com Manager Charlie Gunningham's presentation on using social media in business, to the Annual IPWEA Conference. 11th March 2011.

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IPWEA - Social Media in Business

  1. 1. Social Media<br /><ul><li> how to use it to promote, connect, inform…</li></ul>Charlie Gunningham<br />Manager, REIWA.com<br />
  2. 2. STOP PRESS!<br />Youtube, Twitter & Facebook are merging to create the ultimate idiotic time wasting web site…<br />
  3. 3.
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  5. 5. Incredible… but true - 21 yrs since Internet - 17 yrs - Amazon.com, eBay- 13 yrs - Google- 6 yrs - Youtube- 5 yrs - Facebook/Twitter<br />
  6. 6. Incredible… but true - 75% Biz don’t social media- 86% don’t email market- 30% don’t update web site!<br />
  7. 7. Top Categories for Internet use1. Social Networking 209m visits 13% 2. Search Engines 180m 11%3. Portals 72m 5%4. Email 58m 4%5. Banking 54m 4%Source: Hitwise Australia, week of Feb 6th 2011<br />
  8. 8. SOCIAL MEDIA … free web sites that are filled with info from the users of the sitesBlogging, Facebook, Twitter, LinkedIn, Youtube, FourSquare, Slideshare, Wikipedia, Flickr …<br />
  9. 9. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! (then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />Do you think they might talk about roads,<br />speeds around their schools? traffic?<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Locke, Levine, Searls, Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  10. 10. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others<br />√<br />√<br />
  11. 11. SOCIAL MEDIA + Biz = THINK NETWORKING<br />
  12. 12. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*<br />
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  14. 14. How can you use BLOGS?- advice?- latest news?- inform?- educate?- ask questions?www.reiwaviews.com.au<br />
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  16. 16. Linda Davis, real estate selling agent, Ledyard, CT<br />
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  18. 18. Linda Davis, Ledyard, CTMY GOAL - top sales person* concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!<br />
  19. 19. Post your own FACEBOOK Ads (PPC)<br />27mn+ views ($4000)<br />
  20. 20. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  21. 21. How can you use Facebook?- local vibrant informative pagewhat’s going on, local news, advice, post on other people’s posts, share, post videos, photos, articles, things you are doing, e.g. facebook.com/reiwa<br />
  22. 22. TWITTER<br />150,000+ in WA<br />‘micro-blogging’<br />best search engine?<br />Shortened links<br />Send out blogs, FB links<br />
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  24. 24. How can you use TWITTER?<br />Find local biz/ppl<br />Join in<br />Pass on (‘retweet’)<br />Search + find<br />Use TWEETDECK!<br />e.g. twitter.com/reiwa<br />
  25. 25. Upload movies to <br />Second largest<br />search engine<br />Own TV channel!<br />
  26. 26. How could you use <br />Make interesting<br />2 min videos<br />Get a tripod!<br />Get a YT web site<br />Pass it on<br />
  27. 27. Facebook for grown ups?<br />Professionals<br />Online CV<br />
  28. 28. How could you use<br />Start a Group<br />Search local biz/ppl<br />Reach out, link, find<br />Advise and connect<br />
  29. 29. Foursquare(iPhone App) ><br />www.foursquare.com<br />
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  31. 31. How could you use<br />Add your organisation<br />And others as you travel<br />Leave tips (reviews)<br />Twitter on the move??<br />
  32. 32. ”<br />“<br />Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them<br />”<br />
  33. 33. It’s the 3 i’s ...“Getting the right information to the right eyes at the right instant!”<br />
  34. 34. THANK YOU! Q. How will YOU nowuse social media?Charlie Gunningham charlie@reiwa.com.au0411 092 669<br />

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