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IPWEA - Social Media in Business

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reiwa.com Manager Charlie Gunningham's presentation on using social media in business, to the Annual IPWEA Conference. 11th March 2011.

reiwa.com Manager Charlie Gunningham's presentation on using social media in business, to the Annual IPWEA Conference. 11th March 2011.

Published in: Business

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Transcript

  • 1. Social Media
    • how to use it to promote, connect, inform…
    Charlie Gunningham
    Manager, REIWA.com
  • 2. STOP PRESS!
    Youtube, Twitter & Facebook are merging to create the ultimate idiotic time wasting web site…
  • 3.
  • 4.
  • 5. Incredible… but true - 21 yrs since Internet - 17 yrs - Amazon.com, eBay- 13 yrs - Google- 6 yrs - Youtube- 5 yrs - Facebook/Twitter
  • 6. Incredible… but true - 75% Biz don’t social media- 86% don’t email market- 30% don’t update web site!
  • 7. Top Categories for Internet use1. Social Networking 209m visits 13% 2. Search Engines 180m 11%3. Portals 72m 5%4. Email 58m 4%5. Banking 54m 4%Source: Hitwise Australia, week of Feb 6th 2011
  • 8. SOCIAL MEDIA … free web sites that are filled with info from the users of the sitesBlogging, Facebook, Twitter, LinkedIn, Youtube, FourSquare, Slideshare, Wikipedia, Flickr …
  • 9. “Markets are conversations”
    conversations among humans sound human
    natural, uncontrived, honest
    public switch quickly
    tell us something! (then we might speak to you)
    business is only part of our lives, it’s all of yours
    Do you think they might talk about roads,
    speeds around their schools? traffic?
    The Cluetrain Manifesto: The End of Business as Usual
    by Locke, Levine, Searls, Weinberger
    Pub 1999 : read it for free at www.cluetrain.com
  • 10. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others


  • 11. SOCIAL MEDIA + Biz = THINK NETWORKING
  • 12. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*
  • 13.
  • 14. How can you use BLOGS?- advice?- latest news?- inform?- educate?- ask questions?www.reiwaviews.com.au
  • 15.
  • 16. Linda Davis, real estate selling agent, Ledyard, CT
  • 17.
  • 18. Linda Davis, Ledyard, CTMY GOAL - top sales person* concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!
  • 19. Post your own FACEBOOK Ads (PPC)
    27mn+ views ($4000)
  • 20. FACEBOOK Policy
    Addictive
    Time Wasting
    Haven’t got time!
    You need a policy, and stick to it
    Have a reason, WIIFT, part of marketing
  • 21. How can you use Facebook?- local vibrant informative pagewhat’s going on, local news, advice, post on other people’s posts, share, post videos, photos, articles, things you are doing, e.g. facebook.com/reiwa
  • 22. TWITTER
    150,000+ in WA
    ‘micro-blogging’
    best search engine?
    Shortened links
    Send out blogs, FB links
  • 23.
  • 24. How can you use TWITTER?
    Find local biz/ppl
    Join in
    Pass on (‘retweet’)
    Search + find
    Use TWEETDECK!
    e.g. twitter.com/reiwa
  • 25. Upload movies to
    Second largest
    search engine
    Own TV channel!
  • 26. How could you use
    Make interesting
    2 min videos
    Get a tripod!
    Get a YT web site
    Pass it on
  • 27. Facebook for grown ups?
    Professionals
    Online CV
  • 28. How could you use
    Start a Group
    Search local biz/ppl
    Reach out, link, find
    Advise and connect
  • 29. Foursquare(iPhone App) >
    www.foursquare.com
  • 30.
  • 31. How could you use
    Add your organisation
    And others as you travel
    Leave tips (reviews)
    Twitter on the move??
  • 32.

    Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them

  • 33. It’s the 3 i’s ...“Getting the right information to the right eyes at the right instant!”
  • 34. THANK YOU! Q. How will YOU nowuse social media?Charlie Gunningham charlie@reiwa.com.au0411 092 669