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40 minute breakfast presentation on using social media in business

40 minute breakfast presentation on using social media in business

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  • 1. Social Media + Business –could you? should you? how?
    with Charlie Gunningham
    aussiehome.com / REIWA.com
  • 2.
    Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them

  • 3. Incredible… but true - 20 years since Internet - 16 years - Amazon.com, eBay.com- 12 years - Google- 5 years - Youtube- 4 years - Facebook/Twitter
  • 4. Incredible… but true - 75% SME’s don’t social media- 86% don’t email market- 30% don’t update web site!
  • 5. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009
  • 6. Real Estate spends $240mn (15%) ONLINEyet 55% of real estate enquiry from online!So a 50:50 split sounds right(print:online) - offline ad spend should be …$240 mn- but it’s … $1.25 bnwhich implies $1bn is wasted?!
  • 7. Power that is SOCIAL MEDIA- free + powerful- elected a President- not being used by your competitors (yet)
  • 8. SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …
  • 9. Mark Zuckerberg, Founder, Facebook
  • 10. Biz Stone, Founder, Twitter.com
  • 11. Chad Hurley, Cofounder, Youtube.com
  • 12. “Markets are conversations”
    Conversations sound human
    natural, honest
    public switch quickly
    tell us something!
    (then we might speak to you)
    business is only part of our lives, it’s all of yours
    The Cluetrain Manifesto: The End of Business as Usual
    by Christopher Locke, Rick Levine, Doc Searls, David Weinberger
    Pub 1999 : read it for free at www.cluetrain.com
  • 13. SOCIAL MEDIA + Biz = X?- do we need it?- should we?- is it right?
  • 14. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others


  • 15. SOCIAL MEDIA in Aus _ Facebook: 7mn visitors _ Twitter: 1mn (up from 13,000)_ 70%+ net users visited social netwks_ social media/ blogs more pop than email_ 10% of ALL time on Internet = on social media
  • 16. At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER
  • 17. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
  • 18. 1. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*
  • 19. THE RULES…
    not expensive in $’s
    Blog often, blog interesting
    Show yourpassion
    Encourage staff to blog
    Be authentic
    Ideas spread
    Allow publicto comment
  • 20. BENEFITS? You’re asking the wrong question,
    but since you asked…
    Better Traffic & SEO to your site
    Fun, empowering for you/staff
    Listen + Learn from your public
    Gather interesting content
    What goes around comes around
    “Markets are conversations”
  • 21. Blogs are fantastic for SEO!
  • 22.
  • 23. Mark
    Anderson’s
    BLOG
  • 24. 2. FACEBOOK
    (i) Personal Profile Page
    Keep it personal?
    … or just it to administer
    Biz page and Ads
  • 25. (ii) FACEBOOK Group/Business Page
    Your biz face in Facebook
    interactive shop window
    everyone gets to know
    www.facebook.com/yourname
  • 26. www.facebook.com/aussiehome
  • 27. Linda Davis, real estate selling agent, Ledyard, CT
  • 28. Ledyard, CT
    community
    page
    (a landing
    Page)
    We could feed
    In your listings
    too!
  • 29. Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!
  • 30. (iii) FACEBOOK Ads
    Direct + targetted
    Set a budget
    Easy to set up, edit,
    cancel + monitor
    27mn+ views ($4000)
  • 31. (iv) FACEBOOK Policy
    Addictive
    Time Wasting
    Haven’t got time!
    You need a policy, and stick to it
    Have a reason, WIIFT, part of marketing
  • 32. 3. TWITTER! (your own + company)
    100,000+ in Perth
    Growing fast
    Very easy to update
    ‘micro-blogging’
    Word out, top of mind
    Twitter.com/yourname
  • 33. http://twitter.com/aussiehome
  • 34. 4. Upload movies to
    Obama did 1,678
    87 mn views
    Av age 45-55 yrs
    Youtube.com/yourname
  • 35. www.youtube.com/aussiehometv
  • 36. “perth real estate” search on Youtube…
  • 37. 5. LINKEDIN.COM
    Facebook for grown ups?
    Professionals
    Worth having a profile
    Online CV
    40 million members +
  • 38. 6. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile
  • 39. MOBILE i. Your site on mobile ii. Mobile apps* we already do mobile sites * & offering apps soon
  • 40. HootsuiteiPhoneApp >
    www.hootsuite.com
  • 41. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant!”
  • 42.
  • 43. Social Media + Business –could you? should you? how?
    • Any Questions?
    • 44. Thank you & Good Luck!
    - charlie@aussiehome.com
    0411 092 669
    • email me for these slides facebook.com/aussiehome- twitter.com/aussiehome
  • FoursquareiPhoneApp >
    www.foursquare.com
  • 45.
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  • 51.
  • 52. Business applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ work_ ask people for reviews (tips)