Customer Service Council

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40 minute breakfast presentation on using social media in business

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Customer Service Council

  1. 1. Social Media + Business –could you? should you? how?<br /> with Charlie Gunningham<br />aussiehome.com / REIWA.com<br />
  2. 2. “<br />Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them<br />”<br />
  3. 3. Incredible… but true - 20 years since Internet - 16 years - Amazon.com, eBay.com- 12 years - Google- 5 years - Youtube- 4 years - Facebook/Twitter<br />
  4. 4. Incredible… but true - 75% SME’s don’t social media- 86% don’t email market- 30% don’t update web site!<br />
  5. 5. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009<br />
  6. 6. Real Estate spends $240mn (15%) ONLINEyet 55% of real estate enquiry from online!So a 50:50 split sounds right(print:online) - offline ad spend should be …$240 mn- but it’s … $1.25 bnwhich implies $1bn is wasted?!<br />
  7. 7. Power that is SOCIAL MEDIA- free + powerful- elected a President- not being used by your competitors (yet)<br />
  8. 8. SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …<br />
  9. 9. Mark Zuckerberg, Founder, Facebook<br />
  10. 10. Biz Stone, Founder, Twitter.com<br />
  11. 11. Chad Hurley, Cofounder, Youtube.com<br />
  12. 12. “Markets are conversations”<br />Conversations sound human<br />natural, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  13. 13. SOCIAL MEDIA + Biz = X?- do we need it?- should we?- is it right?<br />
  14. 14. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others<br />√<br />√<br />
  15. 15. SOCIAL MEDIA in Aus _ Facebook: 7mn visitors _ Twitter: 1mn (up from 13,000)_ 70%+ net users visited social netwks_ social media/ blogs more pop than email_ 10% of ALL time on Internet = on social media<br />
  16. 16. At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER<br />
  17. 17. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  18. 18. 1. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*<br />
  19. 19. THE RULES…<br />not expensive in $’s<br />Blog often, blog interesting<br />Show yourpassion<br />Encourage staff to blog<br />Be authentic<br />Ideas spread<br />Allow publicto comment<br />
  20. 20. BENEFITS? You’re asking the wrong question, <br /> but since you asked…<br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />
  21. 21. Blogs are fantastic for SEO!<br />
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  23. 23. Mark<br />Anderson’s<br />BLOG<br />
  24. 24. 2. FACEBOOK<br />(i) Personal Profile Page<br />Keep it personal?<br />… or just it to administer<br />Biz page and Ads<br />
  25. 25. (ii) FACEBOOK Group/Business Page<br />Your biz face in Facebook<br />interactive shop window<br />everyone gets to know<br />www.facebook.com/yourname<br />
  26. 26. www.facebook.com/aussiehome<br />
  27. 27. Linda Davis, real estate selling agent, Ledyard, CT<br />
  28. 28. Ledyard, CT <br />community<br /> page<br />(a landing<br />Page)<br />We could feed<br />In your listings<br />too!<br />
  29. 29. Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!<br />
  30. 30. (iii) FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />27mn+ views ($4000)<br />
  31. 31. (iv) FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  32. 32. 3. TWITTER! (your own + company)<br />100,000+ in Perth<br />Growing fast<br />Very easy to update<br />‘micro-blogging’<br />Word out, top of mind<br />Twitter.com/yourname<br />
  33. 33. http://twitter.com/aussiehome<br />
  34. 34. 4. Upload movies to <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />Youtube.com/yourname<br />
  35. 35. www.youtube.com/aussiehometv<br />
  36. 36. “perth real estate” search on Youtube…<br />
  37. 37. 5. LINKEDIN.COM<br />Facebook for grown ups?<br />Professionals<br />Worth having a profile<br />Online CV<br />40 million members +<br />
  38. 38. 6. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile<br />
  39. 39. MOBILE i. Your site on mobile ii. Mobile apps* we already do mobile sites * & offering apps soon<br />
  40. 40. HootsuiteiPhoneApp ><br />www.hootsuite.com<br />
  41. 41. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant!”<br />
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  43. 43. Social Media + Business –could you? should you? how?<br /><ul><li> Any Questions?
  44. 44. Thank you & Good Luck!</li></ul>- charlie@aussiehome.com<br /> 0411 092 669<br /><ul><li> email me for these slides facebook.com/aussiehome- twitter.com/aussiehome</li></li></ul><li>FoursquareiPhoneApp ><br />www.foursquare.com<br />
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  52. 52. Business applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ work_ ask people for reviews (tips)<br />

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