Social Media + Business –could you? should you? how? with Charlie Gunningham aussiehome.com / REIWA.com
“ Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them ”
Incredible… but true - 20 years since Internet - 16 years - Amazon.com, eBay.com- 12 years - Google- 5 years - Youtube- 4 years - Facebook/Twitter
Incredible… but true - 75% SME’s don’t social media- 86% don’t email market- 30% don’t update web site!
Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009
Real Estate spends $240mn (15%) ONLINEyet 55% of real estate enquiry from online!So a 50:50 split sounds right(print:online) - offline ad spend should be …$240 mn- but it’s … $1.25 bnwhich implies $1bn is wasted?!
Power that is SOCIAL MEDIA- free + powerful- elected a President- not being used by your competitors (yet)
SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …
“Markets are conversations” Conversations sound human natural, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com
SOCIAL MEDIA + Biz = X?- do we need it?- should we?- is it right?
SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others √ √
SOCIAL MEDIA in Aus _ Facebook: 7mn visitors _ Twitter: 1mn (up from 13,000)_ 70%+ net users visited social netwks_ social media/ blogs more pop than email_ 10% of ALL time on Internet = on social media
At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER
Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
1. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*
THE RULES… not expensive in $’s Blog often, blog interesting Show yourpassion Encourage staff to blog Be authentic Ideas spread Allow publicto comment
BENEFITS? You’re asking the wrong question, but since you asked… Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations”
Linda Davis, real estate selling agent, Ledyard, CT
Ledyard, CT community page (a landing Page) We could feed In your listings too!
Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!
(iii) FACEBOOK Ads Direct + targetted Set a budget Easy to set up, edit, cancel + monitor 27mn+ views ($4000)
(iv) FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing
3. TWITTER! (your own + company) 100,000+ in Perth Growing fast Very easy to update ‘micro-blogging’ Word out, top of mind Twitter.com/yourname
5. LINKEDIN.COM Facebook for grown ups? Professionals Worth having a profile Online CV 40 million members +
6. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile
MOBILE i. Your site on mobile ii. Mobile apps* we already do mobile sites * & offering apps soon