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Business Womens Forum

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Presentation to Women in Business Forum on using social media

Presentation to Women in Business Forum on using social media

Published in: Business
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  • 1. Social Media <br />in Business<br /><ul><li> FREE stuff that works!</li></ul> with Charlie Gunningham<br />
  • 2. My Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />
  • 3. Social Media in Business1. Facebook, Twitter &amp; Youtube(&amp; others…)2. Blogging3. Mobiles &amp; ‘Apps’- what are the stats? should you do it? - how do you do it? what not to do?- examples? Q+A…<br />
  • 4. I’m lucky, I’ve seen the future!… and it’s good news!<br />
  • 5. ”<br />“<br />Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them<br />”<br />
  • 6. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)<br />
  • 7. SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …<br />
  • 8. Mark Zuckerberg, Founder, Facebook<br />
  • 9. Biz Stone, Founder, Twitter.com<br />
  • 10. Chad Hurley, Cofounder, Youtube.com<br />
  • 11. 1994 Age ofSurf<br />1998 Age ofSearch<br />NOW Age ofSocial (media)<br />
  • 12. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  • 13. SOCIAL MEDIA + Biz = X?- do we need it?- should we?- is it right?<br />
  • 14. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others<br />
  • 15. SOCIAL MEDIA in Aus _ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ social media/ blogs more pop than personal email 10% of ALL time on Internet = on social media<br />
  • 16. Cont…to reach 50mn users- it took radio 38 yrs, TV 13 yrs, Internet 4 yrs… … it took Facebook9 mths to get 100mn!<br />
  • 17. At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER<br />
  • 18. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  • 19. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*<br />
  • 20. THE RULES…<br />not expensive in $’s<br />Blog often, blog interesting<br />Show yourpassion<br />Encourage staff to blog<br />Be authentic<br />Ideas spread<br />Allow publicto comment<br />
  • 21. BENEFITS? You’re asking the wrong question, <br /> but since you asked…<br />Better Traffic &amp; SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />
  • 22. Look at blogs, read loads of them<br />If you had a soap box, <br />what you speak about? <br />Start one today<br />(it’s free – www.blogger.com)<br />How could your media <br />(your website) have a blog?<br />
  • 23. Blogs are fantastic for SEO!<br />
  • 24.
  • 25. Mark<br />Anderson’s<br />BLOG<br />
  • 26. Do your own FACEBOOK Page<br />free ‘n’ easy to set up<br />you’re in control<br />600,000 in Perth<br />more &gt; 40 than &lt; 20<br />500/day in Perth join<br />
  • 27. Set up a FACEBOOK Group/Business Page<br />invite people in<br />publish events, goings on<br />interactive shop window<br />everyone gets to know<br />www.facebook.com/yourname<br />
  • 28. www.facebook.com/aussiehome<br />
  • 29. Linda Davis, real estate selling agent, Ledyard, CT<br />
  • 30. Ledyard, CT <br />community<br /> page<br />(a landing<br />Page)<br />We could feed<br />In your listings<br />too!<br />
  • 31. Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!<br />
  • 32. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />27mn+ views ($4000)<br />
  • 33. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  • 34. TWITTER! (your own + company)<br />100,000+ in Perth<br />Growing fast<br />Very easy to update<br />‘micro-blogging’<br />Word out, top of mind<br />Twitter.com/yourname<br />
  • 35. http://twitter.com/aussiehome<br />
  • 36. Upload movies to <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘perth real estate’<br />Youtube.com/yourname<br />
  • 37. www.youtube.com/aussiehometv<br />
  • 38. “perth real estate” search on Youtube…<br />
  • 39. LINKEDIN.COM<br />Facebook for grown ups?<br />Professionals<br />Worth having a profile<br />Online CV<br />40 million members +<br />
  • 40. Lower ad costs<br />targetted, effective marketing<br />Raise Traffic + improved rankings<br />Fun, empowering; learn &amp; interact<br />Drive client loyalty<br />more sales and profits<br />MOST powerful when you mix them<br />
  • 41. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web &gt; PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile<br />
  • 42. MOBILE 1. Your site on mobile 2. Mobile apps* we already do mobile sites * &amp; offering apps soon<br />
  • 43. Sherry Chris, CEO, Better Homes &amp; Gardens Real Estate<br />
  • 44. http://link.brightcove.com/services/player/bcpid25681338001?bctid=45945430001<br />
  • 45. FacebookiPhoneApp &gt;<br />
  • 46. www.tweetdeck.com<br />TweetdeckiPhoneApp &gt;<br />
  • 47. HootsuiteiPhoneApp &gt;<br />www.hootsuite.com<br />
  • 48. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant”<br />
  • 49. Social Media <br />in Business<br /><ul><li> Thank you &amp; Good Luck!</li></ul>- charlie@aussiehome.com<br /> 0411 092 669- email me for these slides- facebook.com/aussiehome- twitter.com/aussiehomeMORE?- SEO / Foursquare<br />
  • 50. REIWA Property Management Breakfast, 16th July 2009 Slide 50<br />
  • 51.
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  • 55. FoursquareiPhoneApp &gt;<br />www.foursquare.com<br />
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  • 63. Business applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ work_ ask people for reviews (tips)<br />

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