This document outlines a comprehensive solution for a lemon tea business. The solution has 4 aspects: 1) Interior store arrangement with a central tea-making bar and visible ingredients. 2) Customization service allowing customers to choose their tea flavors. 3) Proactive marketing strategies like discounts and competitions. 4) Earning customer honor and belief through a feedback board rather than certificates. The goal is to offer unique service, add value for customers, and build trust through transparency and customization.

1. WINTERTemplate
YOUTH TO BUSINESS ONLINE CASE COMPETITION
2013
SOLUTION TO A LEMON
TEA BUSINESS
SPARK UP TEAM

2. CURRENT BUSINESS SITUATION
-Typical lemon tea booth on the street: no
major difference in terms of service quality
delivery => no unique selling point
-No transparent lemon-tea making process
with adding rumor on unhealthy
ingredients=> risk of affecting customers’
health => deteriorate customers’ belief in
product & service

3. CURRENT BUSINESS SITUATION
“Chemical” lemon tea?

4. OBJECTIVES FOR IDEA SOLUTION
-Offer unique service delivery with
exceptional customer relationship
- Push up utility for customer when they
experience our service, which adds more
values to them.
- Re-position our core product (lemon tea) in
the perception of customers

5. OUR BUSINESS MOTTO
- We want every customer feel they are special
and appreciated when coming to our store
- We aim to achieve customers’ belief by
their own service experience rather than
simple certificates

6. OUR COMPREHENSIVE SOLUTION
4 aspects of change
SOLUTION
INTERIOR
STORE
ARRANGEMENT
PROACTIVE
MARKETING
STRATEGY
CUSTOMIZATION
SERVICE
CUSTOMER
HONOR BELIEF

7. OUR COMPREHENSIVE SOLUTION
1. INTERIOR STORE ARRANGEMENT
We focus on 2 factor:
1. Seating arrangement: Tea-making bar is
placed in the center of the store
2. Main tea-making bar display: all ingredients
are on display with glass tea-cooking bottle
=> Enable transparent tea-making process
with our customers

8. 1.1. SEATING ARRANGEMENT

9. 1.2. MAIN TEA-MAKING BAR DISPLAY
We select the best quality of ingredients with origin certificates
All aim for our
customers’
health & belief
Visibility is
ensured to
the
maximum

10. 1.2. MAIN TEA-MAKING BAR DISPLAY

11. 1.2. MAIN TEA-MAKING BAR DISPLAY
Glass tea-
cooking bottle
=> Difference
from small item

12. OUR COMPREHENSIVE SOLUTION
2. CUSTOMIZATION SERVICE
This is what makes our service different:
Offer the tea flavor that our customer want.
We do not only stick to lemon tea but also offer other herbs
tea flavor (ex: lotus, daisy, mint, ginger, etc..)
Customers have 2 options:
Traditional lemon tea
 Customized herbs flavor tea

13. 2.1. TRADITIONAL LEMON TEA
Traditional lemon tea
Order and see how we make it for you 
Meanwhile, customers can enjoy reading Our store
exclusive “World of tea” handbook providing
more insight about tea such as
history, benefits, value, how to utilize tea for our
health..

14. 2.1. TRADITIONAL LEMON TEA

15. 2.2. CUSTOMIZED HERBS FLAVOR TEA
Customized herbs flavor tea
We research and consolidate herbs recipes
combination to recommend our customers. They
have option to go for a specific recommended
recipe or make the tea with the recipe they
create.
Ex: Recipe: peach + lemon + tea
Or customer recipe with their chosen amount of
ingredients such as mint
flavor, lemon, sugar, ginger..
=> Business competitive advantage: Customers
have the power to decide their own product-
CREATE THEIR OWN FLAVOUR

16. OUR COMPREHENSIVE SOLUTION
3. PROACTIVE MARKETING STRATEGY
-Coupon discount 10% for the first visit, 20% for the next visit
and accumulative coupon to receive free tea.
-Group discount for group of more than 5 customers
- Tea-making recipe monthly competition for customers
- Challenge media: invite reliable press to experience our
service=> they would write promoting articles for us.
-Word –of-mouth marketing

17. OUR COMPREHENSIVE SOLUTION
4. CUSTOMERS HONOR BELIEF
-After enjoying the tea, all we want to have is a Certificate of
Belief from our own customers
We will let them stick a symbol of Tea Leaf onto the Honor
Board in our tea shop. The symbol of Tea Leaf proves that our
tea is in best quality and the customers are satisfied with the
service and the tea flavor. They can show their unique
comments by decorate their own stickers too. 
-Using network to invite popular people to come and
experience our tea and have their photo with their comments
on service at our store.
=> No certificate would be as valuable as customers’
belief certificate

18. 4. CUSTOMER HONOR BELIEF

19. CONCLUSION
We believe by offering customers the best & different
service quality & putting them as our center, we can
position ourselves as a good choice whenever people
want to seek for a place to drink tea and enjoy the
atmosphere.
Again,