Virtual Agency: making 'groupwork' work online
by AuSakai on Oct 29, 2009
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Brett Van Heekeren, Charles Sturt University ...
Brett Van Heekeren, Charles Sturt University
The BA Communication (Advertising) undergraduate degree program is an industry based, hands-on course that relies heavily on situated learning environments to facilitate the learning outcomes of the course. Adapting subjects in this course to the online environment has posed many challenges, none more than the need to create 'Advertising Agency' situations for teams of students to operate within. ADV205 is a subject that introduces students to the Advertising Creative process, that requires teams to develop idea generation processes, idea evaluation processes and idea publication situations. All of these 'hands-on' subject requirements have been successfully re-created online through Interact, via the mix and match of key tools and the creative branding of these tools. The audience for this presentation will be exposed to the educational design 'thinking' as well as learning outcomes from this heavily 'scaffolded' and interactive online learning model
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