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David Maxwell & Lynnette Flynn, ...

David Maxwell & Lynnette Flynn,
Charles Sturt University

The Test Centre tool was implemented to aid student reflection; to inform the teaching approach and for subject assessment purposes. The challenges the subject coordinator experienced; initial student attitudes and suggested areas for improvement will be addressed.
This presentation reviews an initial utilisation of the Test Centre tool by the subject coordinator of an undergraduate distance subject ‘Advertising Principles’ (Bachelor of Media Communication. This subject requires students to gain an understanding of complex concepts in the advertising process: research, positioning, strategy, creative execution and media selection. There is a need to progressively assess student learning throughout the subject. This is required for a number of reasons: as an aid to students reflecting and monitoring their learning; for student progress to inform the teaching approach of the subject, and to obtain evidence of student learning for assessment purposes. This presentation examines the assumed level of knowledge and intuitiveness of the user required for successful test implementation to meet assessment requirements of the subject. The outcomes of the implementation and students attitudes to the test centre tool will be explored. The subject coordinator and educational designer will make suggestions for further developments and improvement to the tool.