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  • How to use this page This is a customized page that you can prepare each time you assemble a Homeselling Proposal. • Including the sellers’ names, property address and photo of the home [use logo if you cannot get a home photo before the appointment] lets the sellers know you have prepared a proposal that is tailored to them and their property. • Add your name, local company name, contact information and photo. Suggested presentation points • “ I really appreciate this opportunity to discuss the marketing of your property. My aim is to make the homeselling process as comfortable and successful for you as possible.” • “ As you think about selling your house, you’ll have several important decisions to make, so I’ve prepared some information that can help you in this process.” • “ You’ll be able to keep this booklet to use as a reminder of the information we discuss. I’d like to take a few moments now to go over it with you.”
  • How Buyers Find the Home They Purchase How to use this page If the sellers are thinking about selling “By Owner” and are not convinced they need the help of a sales professional, this page can help you demonstrate the importance of your role. Also, by comparing the relative effectiveness of various marketing activities, this page can help sellers realize that daily classified ads will not do much to help sell their house. Open houses are great – sellers just need to understand how this activity compares with others in terms of buyer attraction. Note: In helping to establish the importance of your work, this page can be used in conjunction with three other pages in the Homeselling Proposal: • “ The Homeselling Process” • “ From Offer to Completed Sale” • “ How I Can Help You”
  • When you enlist me to sell your home – this is an example of your home’s pathway to a successful sale. Your listing is distributed to all of these web sites so it gets the broadest amount of exposure on the Internet. Please note the Prudential.com pathway and the web sites that Prudential.com populates with your listing. These web sites are the ones you receive a report of online buyer activity in your neighborhood. I auto-send these reports to you daily or weekly.
  • Everyday, we get online leads from buyers all over the world, transferring to Houston on their jobs. We also have a corporate relocation department that brings buyers world wide to our sellers doorsteps. Here are where our world wide offices are located, however, one recent online lead came from Dubai, so these offices are not limited to the country in which they reside. With our online multi-media exposure and Prudential – we are the best positioned to find a buyer for your home.
  • How Will Buyers See Your Property? How to use this page A successful sale may depend as much on the property’s condition and appearance as on the Marketing Plan or Pricing Strategy. Sellers can be extremely sensitive about their home, and pointing out areas that need attention requires tact as well as candor. This page will help you deal with this important but sometimes difficult topic. Try to help the sellers see their property from the buyers’ point of view . If possible, be prepared to share some real-life stories of the advantages of fixing up a property, or of what can go wrong when a property is not prepared for market. Suggested presentation points • “ When a property is on the market, it’s like any other product that is offered for sale. It needs to be packaged in a way that shows it off best to potential buyers.” • “ The old saying, ‘You don’t get a second chance to make a good first impression,’ was never truer than in the marketing of properties. A home’s appearance can have a dramatic effect on how quickly it sells, and on the price you receive. Here are some specific areas that can influence a buyer’s impression of a property.”
  • Show Off Your Home - Every Time How to use this page Every showing counts! Even if the sellers take care of all the home enhancement steps you recommend, a showing can be spoiled by dirty dishes or unmade beds. This is a checklist to remind the sellers of the fine tuning necessary for impressive previews and showings. Suggested presentation points • “ We’ll want your home to be just as beautiful as possible whenever it is seen, whether broker previews, buyer showings or open houses. First impressions really do matter, so your house will need to look its best on a moment’s notice.” Preparing Your Property for Sale Show Off Your Home - Every Time • “ Experience has taught us that the simplest things can spoil a showing, and that can be very costly. Here are some basic items you’ll want to take care of when a showing is expected.” • “ Whenever you’re going to leave the house, it’s wise to assume that it might be shown while you’re gone, so it’s always a good idea to put the house in prime showcase condition before you leave.”
  • As written
  • See notes on previous page


  • 1. Homeselling Proposal Presented by Austin Magruder Prudential Gary Greene, Realtors® 1939 W Gray ST Houston, TX, 77019 832-816-8022 [email_address] www.AustinM.com
  • 2. How We Rank in Listings as a Company in Houston
  • 3. How We Rank in Listings as a Company in Houston
  • 4. How We Rank in Productivity as a Company in Houston
  • 5. Consumer Research on Home Buying To successfully promote your property to the market, it is important to know how buyers found a home recently. Our marketing strategies are designed to target the major buyer resources found in the consumer research chart above because they are the most likely to result in a buyer for your home.
  • 6. How People Find Your Home The Internet: In 2010, 37% of all buyers found their home on the Internet and 99% of all buyers used the Internet as a resource to find their home.* Potential buyers will have instant access to information about your property through our industry-leading Web site network. Your home will be displayed on the following buyer-targeted web sites. * National Association of Realtors® 2009 Profile of Home Buyers and Sellers
  • 7.  
  • 8. Promote directly to prospective buyers
  • 9. How Will Buyers See Your Property? It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:
    • Exterior
    • Clutter
    • Lawn needs mowing and edging
    • Untrimmed hedges and shrubs
    • Dead and dying plants
    • Grease or oil spots on the driveway
    • Peeling paint
    • Anything that looks old or worn
    • Interior
    • Worn carpets and drapes
    • Soiled windows, kitchen, baths
    • Clutter
    • Pet and smoking odors
    • Peeling paint, smudges or marks on walls
    A comparatively small investment in time, money and effort to remove these distractions can lead to stronger offers from buyers.
  • 10. Showing Checklist To Show Off Your Home – Every Time!
    • Exterior
    • Remove toys, newspapers, yard tools and other clutter.
    • Tidy up; pick up after pets.
    • Park vehicles in the garage or on the street; leave the
    • driveway clear.
    • Add color with flowers and potted plants.
    • Interior
    • Make beds; clean up dishes; empty wastebaskets.
    • Remove clutter throughout; organize closets and cupboards; put away toys.
    • Set out “show towels” in baths.
    • Freshen the air; potpourri or baked bread aroma;
    • deodorize pet areas; set comfortable temperature.
    • Do quick vacuuming and dusting.
    • Arrange fresh flowers throughout.
    • Fire in fireplace (when appropriate).
    • Turn off television; play soft background music.
    • Open drapes and shades; turn on lights.
  • 11. Understanding Market Value Market-sensitive pricing can be the key to maximum Market exposure and, ultimately, a satisfactory sale.
    • The existing pool of prospective buyers determines a property’s value, based on:
      • Location, design, amenities and condition.
      • Availability of comparable (competing) properties.
      • Economic conditions that affect real property
      • transactions.
    • Factors that have little or no influence on the market value of a house include:
      • The price the seller originally paid for the property.
      • The seller’s expected net proceeds.
      • The amount spent on improvements.
    • The impact of accurate pricing:
      • Properties priced within market range generate more
      • showings and offers, and sell in a shorter period of time.
      • Properties priced too high have a difficult time selling.
  • 12. Asking Price in Relationship to Fair Market Value