Customer decision journey to ME London
Upcoming SlideShare
Loading in...5
×
 

Customer decision journey to ME London

on

  • 367 views

 

Statistics

Views

Total Views
367
Views on SlideShare
343
Embed Views
24

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 24

http://zedigilife.blogspot.fr 23
http://zedigilife.blogspot.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Customer decision journey to ME London Customer decision journey to ME London Presentation Transcript

  • Costumers’ profile        “Cultured, fashionable guests” “Savvy” “Cosmopolitain” Searching for a new experience Early 30s to 50 Business stay (Londonfashionweek, 2013). (Telegraph, 2013)
  • Customer’s awareness  • • • • Word of mouth Social network Email Online and printed advertising ME London 336-337 The Strand London WC2R 1HA
  • Customer’s consideration   Prior booking, the customer can judge of the hotel’s quality by clicking on the ME London reviews in Trip Advisors.
  • Customer’s consideration   Trip advisors also provides a full list of competitor hotels, ranked by their number of stars, location, reviews, facilities…
  • Intent   Hotel Website : http://www.melia.com/en/hotels/unitedkingdom/london/me-london/index.html
  • Intent   Once the choice of the hotel has been made. A first intent of purchase will be made through the hotel webpage. • Range, • Price, • Availabilty Will be the next steps to be considered
  • Decision to purchase   Further Discounts or offers can be searched on :      Bookingbuddy.co.uk Booking.com Londontown.com Skiddle.com Ebookers.com