Social MediaPersonal / Business “brand “ established through• Social media profiles• Personal web pages• Blogs• Articles• Photos• Videos• Reviews• Comments• Forums
Social Media• What does your current online presence consist of?• What information is already online about you?• What kinds of images could a potential employer find?
Social MediaVanity Search On• Google• Google images• Blogs• Alerts• Twitter• Facebook• Socialmention.com
Social Media/Business• Ensure that information about you and your business is accurate and up-to-date• Know what your customers are saying about you as a business• Assessing and correcting misconceptions about your business on review sites such as Yelp ,Boards.ie and responding proactively to complaints• Conveying important information about your credentials , as well as helpful descriptions of what your business does and how it does it
Social Media/BusinessOnline Reputation• Discover it• Clean it up_ Remove unflattering profile information_ Delete hastily written comments_ Request unfavourable content on others profiles sites be removed• Restrict your social media through privacy settings
As a individualEasy – 140 characters,accessible from computer,mobile, tablets. Research Networking 8 Million of American found their current job via Twitter last year
What should I do? Focus: Be Professional Use your real name Make a bio to tell people who you are Link it to your blog or website
If I am a company?Create a relationship with your customersRecruitmentSearch Engine OptimizationLaunch Campaigns
Case Study: Old Spice, Procter and Gamble @KevinRose said on Twitter that he was sick Old Spice responded with the following video
Results 180 personalized videos in 1 week 5.9 million views on the first day 22,500 comments Traffic: +300% on Old Spice website Twitter: +2700% followers Sales: +55% in the last 3 months of the campaign Old Spice is now the #1 Wash Brand for men
Conclusion Be careful Use it as a professional tool Follow influential people… and try to be one!
How to design your profile
Why Use LinkedIn?Re-connect, Power your career and Get answers
How Do I Register?
What Should It Look Like?
12 Tips for• 1.Craft an informative profile headline• 2.Display an appropriate photo• 3.Show off your education• 4.Develop a professional summary statement• 5.Fill your “Specialities” section with keywords• 6.Update your status weekly
12 Tips for• 7.Show your connectedness with LinkedIn Group badges• 8.Collect diverse recommendations• 9.Make your profile public- Be Found!• 10.Share your work: blogs, websites, twitter...• 11.Prepare for Interviews and the future