2014 eShopper index: analyzed companies list


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2014 eShopper index: analyzed companies list
The only international Index to analyze & rank brands’ E-Commerce performances all along the customer journey

The new edition that will be released on March 3rd 2014 will be international (US and Europe), will cover 130 companies and will integrate the Omnichannel.


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2014 eShopper index: analyzed companies list

  1. 1. eShopper Index ® eShopper Index ® 2014 © iVentures Consulting 2013 1 Analyzed companies list
  2. 2. eShopper What is eShopper Index? Index ® §  The only International Index to: ü  analyze & rank brands’ E-Commerce performances all along the customer journey before, during and after the purchase - from the SEO/SEM, all the way to the return and refund process ü  cover 13 sub-steps of the customer journey through over 250 criteria ü  allow cross sector comparisons through over 130 companies in 11 sectors all over the world 2
  3. 3. eShopper Index ® eShopper Index measures each E-Commerce brand’s performance §  eShopper Index analyses all digital channels used by each analysed brand and covers the Omnichannel Website Social platforms 3 Mobile CRM Customer services Omnichannel
  4. 4. eShopper eShopper Index measures each E-Commerce site’s performance on 13 sub-steps all along the customer journey Before purchase During purchase After purchase 4 SEO/ SEM Sales funnel Communication emails Social Media Mobile User Interface Customer Service Delivery / Packaging Customer account Product Page Newsletter Cancellation / Return / Refund Omnichannel Index ®
  5. 5. eShopper 2014 eShopper Index: analyzed companies * Index ® 3 Suisses Adidas Amazon American Apparel Apple Argos Asos AT&T Auchan Avon Baccarat Barnes & Noble Barneys Benefit Cosmetics Bestbuy Bonobos Bloomingdale’s Boulanger Bouygues Telecom Bruneau Burberry Calvin Klein Carphone Warehouse Carrefour Celio Chanel Clarins Clinique Coach Columbia Costco Créateurs de Beauté Darty Décathlon Dell Dior Parfums DKNY Dolce & Gabbana Esprit Estée Lauder Eveil & jeux Fab Farfetch Fnac Fresh Cosmetics Gap Gilt Giorgio Armani Gucci Guerlain Guess H&M Harrod's Hermes * Temporary list / Subject to change 5 Homebase Hugo Boss Ikea J.Crew John Lewis Justfab Kate Spade L'Oréal Paris Lacoste Lancome La Redoute Levi's Longchamp Louis Vuitton Mac Macy's Marc Jacobs Marionnaud Mark & Spencer Michael Kors Moda Operandi Mytheresa Neiman Marcus Nespresso Nasty Gal Net A Porter Neutrogena Next Nike Nine West Nocibe Nordstrom O2 Officedepot Orange Otto Pixmania Prada Puma Quicksilver Ralph Lauren Reebok Ruelala Safeway Sainsbury Saks Direct Sarenza Sears Selfridges Sephora SFR Shopbop Sprint Staples Swarovski T-Mobile Target Tesco Thierry Mugler Tiffany Tommy Hilfiger Tory Burch Topshop Toys"R"us Vente-privee Verizon Very Vestiaire Collective Vodafone Walmart Yoox YSL Yves Rocher Zalando Zappos Zara                    
  6. 6. eShopper Index ® The subscription to the eShopper Index includes a full report and a deep dive analysis of your E-Commerce ecosystem To be released in February 2014 6
  7. 7. eShopper Index ® ü  A comprehensive document of 200 pages that includes the 13 sub-steps of the eShopper journey: §  Rankings (Overall, before purchase, during purchase, after purchase) §  50 graphics & more than 300 key figures §  Recommendations on the “Basics", the "Differentiators" and "Goodies" for each substep §  100 detailed descriptions of best and worst practices with pictures 7 What is a full report?
  8. 8. eShopper Index ® ü  A full audit of the E-Commerce performance of your brand: §  §  §  §  ü  Differentiating elements and best practices to improve the performance of your brand’s E-Commerce ecosystem §  §  §  8 Through each sub-step of the eShopper journey Comparing your brand with two other brands Comparing you with your direct competitors Cross-examining your data against the average of all other brands analyzed On each sub-step of the eShopper journey Based on best practices of competitors across all other sectors Final prioritized recommendations to update your own roadmap What is a deep dive analysis?
  9. 9. eShopper Contacts Index ® www.iventures-consulting.com PARIS OFFICE Christophe Biget Partner +33 1 70 08 06 60 christopheb@iventures-consulting.com Aurelia Ammour Partner +1 (415) 315-9654 aureliaa@iventures-consulting.com 7/11 rue de l’Yvette – Paris – 75016 9 SAN FRANCISCO OFFICE 1097 Howard st Suite 303 San Francisco CA 94103