20091212 Ebusiness Long Tail Concept In Hospitality
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20091212 Ebusiness Long Tail Concept In Hospitality

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How to implement the long tail concept to the hospitality world ?

How to implement the long tail concept to the hospitality world ?

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20091212 Ebusiness Long Tail Concept In Hospitality Presentation Transcript

  • 1. Luxury Boutique hôtel
    Long tail concept
  • 2. Concept of the Hotel
    Luxury boutique hotel in the cyclades
    Architecture Interior and lightning
    Plaisance
    Sailing
  • 3. Multiple niches of customer
    Luxury Boutique Hotel
    Sailing boat owner
    Photographer
    Honeymoon
    Culture
  • 4. Choice of Distribution channels
    Small distibutorsdedicated to eachkind of niches …
    For instance : Luxury Explorer, Grace Hotels, Unlike Magazine, Mr. And Ms Smith, My boutique hotel, Tablet hotels
    Instead of traditionnal distribution channels for mass tourism
  • 5. Interest of implementing a long tail concept
    for the Hôtel
    To target the right customers
    More visibility
    Reduce the commision of distribution costs
    For ourcustomers :
    Exclusivity ,
    Find the right place according to theirneeds
    For the distribution channels
    A new hotelwhich suite to theircustomers
    A new source of revenue