Aura the Explorer<br />Discovers her Personal Brand<br />
About AuraveliaColomer<br />I am Aura the Explorer! I see the world through the eyes of an energetic and inquisitive adventurer who is keen on discovering new things and communicating them to others. <br />I am currently a public relations graduate student at Humber College, equipping myself to become a PR professional who will add-value to my employer and organization <br />I thrive in collaborative environments and use my communication, leadership and networking skills to unite people to impact their communities<br />I love my life and hope to encourage others to also live an extraordinary life filled with passion and purpose. <br />
Goals<br />Create “an aura” about who I am and what I have to offer through an online identity<br />Brighten the lives of those I encounter by nurturing mutually beneficial relationships <br />Illuminate the world by providing thoughtful perspectives on my areas of interests<br />Equip myself to become a radiant PR professional by deriving meaning from every context to benefit my employer and clients<br />
Objectives and Critical Path<br />My goals will be met by accomplishing the following objectives:<br />To strategically form an online identify that enhances my professional and personal life through Web 2.0 applications <br /> January 2010 – ongoing<br />To network with PR professionals and my classmates through networking and social events<br /> February 2010- ongoing<br />To participate in volunteer opportunities so as to gain greater exposure to the various areas of specialization in PR <br /> March 2010- ongoing<br />To obtain an internship that allows me to gain useful experience<br /> September 2010<br />To acquire new skills that will improve my employability such as language skills (French and Italian) and graphic design skills (Photoshop, Dreamweaver)<br /> September 2010<br />To obtain employment in a PR agency or an organization of interest <br /> November 2010<br />
Situational Analysis <br />Strengths<br />6+ years combined experience in promotional marketing, event planning, office administration and volunteer management<br />Articulate and lively communicator able to engage people of all ages and deliver relevant presentations to small and large groups<br />Fluent in English and Spanish with conversational French speaking skills and basic Italian <br />Educated in communications, business, and Spanish <br />Weaknesses<br />Time management- limited availability due to full-time student course-load and part-time job <br />Not technically savvy, need experience in graphic design <br />Still apprehensive about online exposure <br />
Situational Analysis<br />Opportunities:<br />Connections to a couple of prominent PR professionals in the industry<br />Seek volunteer experiences in a variety of areas to meet key people with potential to hire<br />Volunteer with professional organizations such as CPRS & IABC<br />American citizenship allows me to seek opportunities in the US<br />Threats:<br />Many PR graduates with similar attributes and skills looking for employment in Toronto<br />Lack of jobs due to recession economy, competing not only against recent graduates but also experienced professionals <br />
Personal brand Positioning Statement<br />“I will use my natural curiosity and contagious optimism to connect people to the right audiences and resources and in the right way.”<br />
Key Messages<br />Position myself as “Aura the Explorer,” an engaging, informed and connected PR student who is continually discovering the world around her<br />Peak interest of my audience by using social media to create awareness and communicate about an unusual mix of interests in: Web 2.0, PR, positive media, faith, arts & culture , tourism, languages & baseball. <br />Identify myself as a passionate networker who develops lasting relationships by connecting through mutual points of interests <br />
Channels<br />Facebook – AuraveliaColomer<br />Twitter - @Auravelia<br />LinkedIn - http://ca.linkedin.com/in/auravelia<br />HumberPR<br />Delicious<br />Aura the Explorer Blog - http://auratheexplorer.blogspot.com/<br />
Strategy<br />Be constantly informed through print and online media so that I’m aware of current issues <br />Use my extensive network of friends to promote my messages <br />Seek volunteer opportunities to gain experience and exposure <br />Develop skills that will help me add-value to my employer and clients<br />
Tactics<br />Read the newspaper daily<br />Attend at least one networking event per week <br />Maintain contact with new connections through email and Twitter <br />Check Twitter daily and make comments that add-value and benefit audience<br />Strategically follow at least one new person and organization/day <br />Check Facebook daily and reconnect with former classmates and distant friends <br />Learn how to use one new social media application each week <br />Update information on LinkedIn and post resume online<br />Comment on blogs of interest <br />Volunteer strategically for events that will give public relations experience <br />Purchase domain name and create my own website <br />Seek mentorship and arrange informational meetings <br />Enrol in French, Italian, and graphic design classes<br />
Feedback appreciated! <br />Please contact me through email at: <br />firstname.lastname@example.org<br />
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