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Aura the Exploxer Personal Brand

Aura the Exploxer Personal Brand






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    Aura the Exploxer Personal Brand Aura the Exploxer Personal Brand Presentation Transcript

    • Aura the Explorer
      Discovers her Personal Brand
    • About AuraveliaColomer
      I am Aura the Explorer! I see the world through the eyes of an energetic and inquisitive adventurer who is keen on discovering new things and communicating them to others.
      I am currently a public relations graduate student at Humber College, equipping myself to become a PR professional who will add-value to my employer and organization
      I thrive in collaborative environments and use my communication, leadership and networking skills to unite people to impact their communities
      I love my life and hope to encourage others to also live an extraordinary life filled with passion and purpose.
    • Goals
      Create “an aura” about who I am and what I have to offer through an online identity
      Brighten the lives of those I encounter by nurturing mutually beneficial relationships
      Illuminate the world by providing thoughtful perspectives on my areas of interests
      Equip myself to become a radiant PR professional by deriving meaning from every context to benefit my employer and clients
    • Objectives and Critical Path
      My goals will be met by accomplishing the following objectives:
      To strategically form an online identify that enhances my professional and personal life through Web 2.0 applications
      January 2010 – ongoing
      To network with PR professionals and my classmates through networking and social events
      February 2010- ongoing
      To participate in volunteer opportunities so as to gain greater exposure to the various areas of specialization in PR
      March 2010- ongoing
      To obtain an internship that allows me to gain useful experience
      September 2010
      To acquire new skills that will improve my employability such as language skills (French and Italian) and graphic design skills (Photoshop, Dreamweaver)
      September 2010
      To obtain employment in a PR agency or an organization of interest
      November 2010
    • Situational Analysis
      6+ years combined experience in promotional marketing, event planning, office administration and volunteer management
      Articulate and lively communicator able to engage people of all ages and deliver relevant presentations to small and large groups
      Fluent in English and Spanish with conversational French speaking skills and basic Italian
      Educated in communications, business, and Spanish
      Time management- limited availability due to full-time student course-load and part-time job
      Not technically savvy, need experience in graphic design
      Still apprehensive about online exposure
    • Situational Analysis
      Connections to a couple of prominent PR professionals in the industry
      Seek volunteer experiences in a variety of areas to meet key people with potential to hire
      Volunteer with professional organizations such as CPRS & IABC
      American citizenship allows me to seek opportunities in the US
      Many PR graduates with similar attributes and skills looking for employment in Toronto
      Lack of jobs due to recession economy, competing not only against recent graduates but also experienced professionals
    • Personal brand Positioning Statement
      “I will use my natural curiosity and contagious optimism to connect people to the right audiences and resources and in the right way.”
    • Key Messages
      Position myself as “Aura the Explorer,” an engaging, informed and connected PR student who is continually discovering the world around her
      Peak interest of my audience by using social media to create awareness and communicate about an unusual mix of interests in: Web 2.0, PR, positive media, faith, arts & culture , tourism, languages & baseball.
      Identify myself as a passionate networker who develops lasting relationships by connecting through mutual points of interests
    • Channels
      Facebook – AuraveliaColomer
      Twitter - @Auravelia
      LinkedIn - http://ca.linkedin.com/in/auravelia
      Aura the Explorer Blog - http://auratheexplorer.blogspot.com/
    • Strategy
      Be constantly informed through print and online media so that I’m aware of current issues
      Use my extensive network of friends to promote my messages
      Seek volunteer opportunities to gain experience and exposure
      Develop skills that will help me add-value to my employer and clients
    • Tactics
      Read the newspaper daily
      Attend at least one networking event per week
      Maintain contact with new connections through email and Twitter
      Check Twitter daily and make comments that add-value and benefit audience
      Strategically follow at least one new person and organization/day
      Check Facebook daily and reconnect with former classmates and distant friends
      Learn how to use one new social media application each week
      Update information on LinkedIn and post resume online
      Comment on blogs of interest
      Volunteer strategically for events that will give public relations experience
      Purchase domain name and create my own website
      Seek mentorship and arrange informational meetings
      Enrol in French, Italian, and graphic design classes
    • Feedback appreciated!
      Please contact me through email at: