From implementing a single taxonomy across an enterprise to enabling comparison and exchange across diverse datasets, metadata will make or break the greater experience you are building.
This presentation explores the role of metadata in the design of cross-channel experiences. Looking at administrative, descriptive and structural metadata we will learn strategies for enabling consistency, context and interoperability across channels and devices.
Using examples including broadcast media, identity management, and schema development this presentation will explore how information is presented, linked and exchanged across media, channels, touchpoints.
By the end of the session participants will understand how metadata supports UX methods including content strategy, search optimization, form design and taxonomy development. Participants will leave with new ideas and methods ready to apply to their current projects.
Presented at the EuroIA conference in Edinburgh, Scotland September 28, 2013.
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