Advertising Strategies - Coca Cola


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A marketing management report to analyze and describe the advertising strategies being used behind a few popular Indian advertisement of a famous beverage brand - Coca Cola.

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Advertising Strategies - Coca Cola

  1. 1. Marketing Management Presentation by: AUM-E-HANI Coca Cola
  2. 2. Coca Cola  Coca-Cola, the corporate nourishing the global community took over ownership of the nation's top soft-drink brands and bottling network.  Coca-Cola, have assumed an iconic status in the minds of the consumers. A Healthy Growth To The Indian Economy  Coca-Cola India is among the country’s top international investors, having invested more than US$ 1 billion in India within a decade of its presence and further pledged another US$ 100 million in 2003 for its operations.
  3. 3. Coca Cola Quality Is the Highest Business Objective  The Coca-Cola Company exists to benefit and refresh everyone it touches.  Coca Cola, relentlessly strive to exceed the world's ever-changing expectations because keeping their Quality promise in the marketplace is their highest business objective and their enduring obligation.
  4. 4. Coca Cola Commercial One: AMIR KHAN as a guide! Message: Thanda bolay tu Coca Cola! Focus: Diverse market segment captured by Coke.  To squeeze on thirst, everyone needs a chilled drink. And to everyone regardless of the standard of lifestyle and status, a chilled drink means Coca Cola!
  5. 5. Coca Cola Commercial Two: AMIR KHAN -- Japani! Main idea: Thanday ka TADKA Focus: Need of coke in special perspective  The situation portrayed in this commercial, the man was in problematical condition, got nibble by Bees and he desperately wanted to chill himself in order to get rid of that painful prickling. As a result, he was impatiently asking for THANDA -- Coca Cola !
  6. 6. Coca Cola Commercial Three: AMIR KHAN -- as a villager! Message: Thanda matlab Coca Cola! Focus: Extensive availability of Coke.  In this commercial there was a Motorway where citizen of posh area had to stay because of wheel puncture and they were not exactly sure that they could get a cold drink in this countryside to satisfy the need of thirst but they found Coke!  Second idea that even a villager immediately catch that they need Coke when a girl said Thanda. Popularity of coke in sense of THANDA
  7. 7. Coca Cola Commercial Four: AMIR KHAN as a BHAI! Message: Thanda matlab Coca Cola! Focus: Young generation.  Focusing on general public using a specific accent which is very frequent in India and supposed to be a common language so understandable by everyone thou attract a large segment through this demonstration.
  8. 8. Coca Cola Commercial Five: Coca Cola as a family drink! Main idea: Thanday ka TADKA Focus: On all family – to keep coke in house  Here it was an attempt to promote coke as a necessary item of refreshment for guests as well as for family members in a funny and touching manner.
  9. 9. Coca Cola CONCLUSION  Through their actions, Coca Cola strive every day to:  Refresh the marketplace  Enrich the workplace  Preserve the environment and  Strengthen their communities.  But apart from all above specified actions: The Coca-Cola Company believes that their business has always been based on the trust consumers everywhere place in them!
  10. 10. AUM-E-HANI