YOUR BRIEF:TO MOTIVATE KIDS TO HELP KIDS IN A WAY THAT ENCOURAGES      THEIR CREATIVITY
HOW DO WE GET KIDS TO CAREABOUT PEOPLE OUTSIDE OF THEIR  IMMEDIATE SOCIAL CIRCLE?     WE USE FRIENDLY    STORY CHARACTERS ...
HOW DO WE GIVE KIDS A CHANCE TOEXPRESS THEIR NATURAL CREATIVITY? GIVE THEM A PLATFORM TO DRAW
EMPATHY   CREATIVITY
GOODBOOKS
Step 1: We write a children’s bookStep 2: Kids draw each of the pages in the bookStep 3: People vote for their favorite il...
Step 1: We write a children’s bookStep 2: Kids draw each of the pages in the bookStep 3: People vote for their favorite il...
Step 1: We write a children’s bookStep 2: Kids draw each of the pages in the bookStep 3: People vote for their favorite il...
Step 1: We write a children’s bookStep 2: Kids draw each of the pages in the bookStep 3: People vote for their favorite il...
WHAT MAKES GOOD BOOKS DIFFERENT?
1. STORY ABOUT A REAL WORLD PROBLEM
2. SPARKS CREATIVITY IN CHILDREN
3. PARTNER WITH CELEBRITY                TIM BURTON   TONI MORRISON                JK ROWLING   WHOOPI GOLDBERG
THE PLATFORM
ONLINE DRAWING
BUYING THINGS
WHY IT WORKS
PARENTSUNICEF   SCHOOLS                  KIDS                   •                       TEACHERS                          ...
SCHOOLS         NEWSUNICEF   MEDIA       TEACHERS                                KIDS                 •                   ...
CALENDAR                                INTERNATIONAL                               CHILDREN’S BOOK-                      ...
FINANCE
The Children’s book market is growingThe world’s leading independent publisher of children’sbook doubled its revenue in th...
$3-5 million
RECAPPING OUR VISION
Good books
Good books
Good books
Good books
Good books
Good books
Good books
Good books
Good books
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Good books

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Good books

  1. 1. YOUR BRIEF:TO MOTIVATE KIDS TO HELP KIDS IN A WAY THAT ENCOURAGES THEIR CREATIVITY
  2. 2. HOW DO WE GET KIDS TO CAREABOUT PEOPLE OUTSIDE OF THEIR IMMEDIATE SOCIAL CIRCLE? WE USE FRIENDLY STORY CHARACTERS AND CHARMING NARRATIVES
  3. 3. HOW DO WE GIVE KIDS A CHANCE TOEXPRESS THEIR NATURAL CREATIVITY? GIVE THEM A PLATFORM TO DRAW
  4. 4. EMPATHY CREATIVITY
  5. 5. GOODBOOKS
  6. 6. Step 1: We write a children’s bookStep 2: Kids draw each of the pages in the bookStep 3: People vote for their favorite illustrationsStep 4: We sell a book with the highest-rated illustrations as pages
  7. 7. Step 1: We write a children’s bookStep 2: Kids draw each of the pages in the bookStep 3: People vote for their favorite illustrationsStep 4: We sell a book with the highest-rated illustrations as pages
  8. 8. Step 1: We write a children’s bookStep 2: Kids draw each of the pages in the bookStep 3: People vote for their favorite illustrationsStep 4: We sell a book with the highest-rated illustrations as pages
  9. 9. Step 1: We write a children’s bookStep 2: Kids draw each of the pages in the bookStep 3: People vote for their favorite illustrationsStep 4: We sell a book with the highest-rated illustrations as pages
  10. 10. WHAT MAKES GOOD BOOKS DIFFERENT?
  11. 11. 1. STORY ABOUT A REAL WORLD PROBLEM
  12. 12. 2. SPARKS CREATIVITY IN CHILDREN
  13. 13. 3. PARTNER WITH CELEBRITY TIM BURTON TONI MORRISON JK ROWLING WHOOPI GOLDBERG
  14. 14. THE PLATFORM
  15. 15. ONLINE DRAWING
  16. 16. BUYING THINGS
  17. 17. WHY IT WORKS
  18. 18. PARENTSUNICEF SCHOOLS KIDS • TEACHERS GOOD BOOKS
  19. 19. SCHOOLS NEWSUNICEF MEDIA TEACHERS KIDS • PARENTS GOOD BOOKS
  20. 20. CALENDAR INTERNATIONAL CHILDREN’S BOOK- DAYSUBMITTING & JANUARY APRIL VOTING END OF SCHOOL YEARPUBLISHING MAY AUGUST TRICK OR TREAT & INFO PACKETS SEEDING HALLOWEEN DECEMBER
  21. 21. FINANCE
  22. 22. The Children’s book market is growingThe world’s leading independent publisher of children’sbook doubled its revenue in the United States last decadeChildren’s ebook sales increased 475% last year
  23. 23. $3-5 million
  24. 24. RECAPPING OUR VISION
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