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Aid2live Presentation

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Large CSR campaign looking for corporate sponsorship and organisation to launch initiative. UAE.

Large CSR campaign looking for corporate sponsorship and organisation to launch initiative. UAE.

Published in: Business, Education
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  • 1. 11/16/09
 Copyright
Andrea
Macdonald

  • 2. “One
of
the
greatest
gi<s
 anyone
can
give
is
a
useful
 skill.
Most
of
us
know
 something
not
everyone
can
 do
as
well
as
we
can.
 Transferring
that
knowledge
 and
the
ability
to
use
it
can
 empower
others
in
amazing
 ways”
Bill
Clinton
former
US
 President
and
author
 “Giving,
How
Each
Of
Us
Can
 Change
The
World”.
 11/16/09
 Copyright
Andrea
Macdonald

  • 3. 11/16/09
 Copyright
Andrea
Macdonald

  • 4. What
is
Share
A
Skill
Change
A
 Life?
 Virtual
internaQonal
mulQ‐cultural
charity
 campaign
launched
on
24
August
2009
 To
encourage
people
to
share
their
skills
with
 others
 Operates
from
Facebook
page
Share
A
Skill
Change
 A
Life
 11/16/09
 Copyright
Andrea
Macdonald

  • 5. What
do
we
want
people
to
share?
 •  IniQally,
languages,
computer
skills,
first
aid
 and
swimming
 •  However,
potenQal
to
share
from
a
huge
pool
 of
skills
providers
 11/16/09
 Copyright
Andrea
Macdonald

  • 6. How
much
does
it
cost?
 •  It’s
free
 •  ParQcipants
are
moQvated
to
share
“for
the
 love
of
sharing”
 •  A
new
form
of
charity:
dona=on
of
=me
 11/16/09
 Copyright
Andrea
Macdonald

  • 7. Who
shares?
 •  Main
focus
is
on
persuading
professional
 instructors
to
share
their
skills
with
people
 who
are
not
able
to
afford
further
skills
 training
 •  Businesses
to
barter
skills
training
with
other
 businesses
 •  Friends
to
share
their
skills
with
one
another
 11/16/09
 Copyright
Andrea
Macdonald

  • 8. How does it work? •  SASCAL
promotes
iniQaQves
through
 convenQonal,
new
and
social
media
 •  People
register
on
our
page
to
parQcipate
 •  RegistraQon
form
is
automaQcally
sent
to
our
 email
address
 •  We
co‐ordinate
which
teacher
goes
with
 which
student.
In
the
future
this
will
be
 automated
 11/16/09
 Copyright
Andrea
Macdonald

  • 9. Our
plans
 •  To
create
a
series
of
aracQve
stand
alone
iniQaQves
which
 have
the
potenQal
to
be
powerful
CSR
iniQaQves
for
large
 organisaQons
 •  To
persuade
organisaQons
to
adopt
CODE:
SHARE!
 •  To
build
a
website
with
major
sponsors
 •  To
become
a
registered
charity
 •  To
appoint
a
board
of
directors
 •  To
be
a
worldwide
campaign
 •  To
source
one
local
representaQve
per
country
to
act
as
a
 catalyst
for
encouraging
parQcipants
 •  To
be
adopted
by
major
insQtuQons
and
organisaQons
as
 their

CSR
iniQaQve
of
choice
 11/16/09
 Copyright
Andrea
Macdonald

  • 10. aid2live
 •  It’s
an
iniQaQve
to
persuade
life
savers
and
 first
aid
instructors
to
teach
less
fortunate
 people
first
aid
skills
 •  Front
line
personnel:
not
able
to
pay
for
skills

 •  EmiraQs
deemed
to
benefit

 11/16/09
 Copyright
Andrea
Macdonald

  • 11. Where
would
we
like
to
start?
 •  In
Dubai
and
roll
it
out
to
other
regions,
 parQcularly
to
those
areas
where
people
have
 the
most
to
gain
by
learning
this
skill
 11/16/09
 Copyright
Andrea
Macdonald

  • 12. How
will
it
work?
 •  The
main
sponsor
to
provide
the
skills
and
venue
for
teaching
first
 aid
skills
 •  Other
sponsors
to
provide
first
aid
kit
 •  A
third
sponsor
to
provide
free
transport
 •  Press
release
compiled
with
SASCAL
to
announce
iniQaQve
to
 media.
RegistraQon
to
parQcipate
via
organisaQons
for
which
 people
work
or
registraQon
on
SASCAL’s
Facebook
page
 •  Teach
300
people
first
aid
every
year
 •  Event
at
the
end
of
that
period
to
celebrate
their
accomplishments
 •  CerQficate,
first
aid
kit
and
photograph
provided
 •  Media
invited
 11/16/09
 Copyright
Andrea
Macdonald

  • 13. Further
applica=ons:
aid2live
 •  Long
term
“life
support
iniQaQve”:
Support
people:
 Provision
of
skills,
structure
and
tools,
to
build
their
lives.
 Help
people
help
themselves
 •  UAE
micro
finance
iniQaQve:
Reference:
Grameen
 •  Export
of
coage
industry:
Poor
countries
 •  Export
village
supermarket:
Provide
low
income
expats
in
 Dubai
with
skills
and
finance
to
open
when
they
return
 home
 •  Health
and
hygiene
educaQon
 •  Computer
skills
 •  Language
training
 •  Driving
 11/16/09
 Copyright
Andrea
Macdonald

  • 14. Benefit
to
the
organisa=on
which
 launches
the
ini=a=ve
 •  Proof
that
you
are
an
investor
in
people
 •  You
are
building
your
relaQonship
with
the
 local
community
 •  Media
coverage
 
 
 
 
 Build
awareness

 •  MarkeQng
tool
 
 
 
 
 Promote
product
 
 •  Merchandising
 
 
 
 
 Enhance
brand
 11/16/09
 Copyright
Andrea
Macdonald

  • 15. Long
term
benefit
 •  Joint
ownership
with
SASCAL
of
CSR
iniQaQve
 with
potenQal
to
promote
your
company’s
 name
in
further
markets
 •  Strong
addiQon
to
the

exisQng
government
 skills
training
programmes
of
EmiraQ
people

 •  PosiQve
addiQon
to
Dubai’s
CSR
programme,
 helping
to
counter
negaQve
publicity
relaQng
 to
working
condiQons
of
front
line
personnel
 11/16/09
 Copyright
Andrea
Macdonald

  • 16. You
are
what
you
share!
 •  Sharing
of
knowledge
and
intellectual
property
on
the
 internet
has
given
more
freedom
to
people
to
pursue
 their
objecQves
and
has
largely
changed
society
for
the
 beer
 •  We
hope
SASCAL
will
prove
to
be
a
valuable
part
of
the
 sharing
movement,
by
helping
people
to
gain
access
to
 skills
which
will
make
their
lives
beer
 •  Come
and
join
us
and
remember:
 
 
“You
are
what
you
share”

 
 
 Charles
Leadbeater
,
author
of
“We
think”
 11/16/09
 Copyright
Andrea
Macdonald

  • 17. 11/16/09
 Copyright
Andrea
Macdonald


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