“ Social Media & the New Generation Web”

We are successful with our current PR 1.0 methodology and our customers are very happy with the results we produce But, no question about, there´s a new wave coming based on social media Should we move now? Or wait until the new trend has been materialized (and perhaps too late)? PR agencies dilema

We are successful with our current PR 1.0 methodology and our customers are very happy with the results we produce

But, no question about, there´s a new wave coming based on social media

Should we move now? Or wait until the new trend has been materialized (and perhaps too late)?

A comprehensive set of practices and technologies to allow people to utilize and share information, ideas, opinions and experiences one another. Source: wikipedia Social Media

Dialog (two way) Aiming people, not enterprises Transparency in communication Atracting instead of pushing Distribution instead of centralization Social Media Rules

Dialog (two way)

Aiming people, not enterprises

Transparency in communication

Atracting instead of pushing

Distribution instead of centralization

RSS Blogging Tagging Podcasts Wikis Social Networking Social Bookmarking SEO Social Media Resources & Tools

RSS

Blogging

Tagging

Podcasts

Wikis

Social Networking

Social Bookmarking

SEO

Social Media paradigm It´s 100% online

Paradigm Shift ..... Communication 2.0 (Online) ..... Communication 1.0 (Offline) Information Knowledge Generic Personalized Mono channel Multiple Channels Open Community-centric Push Pull One way Interactive

Information

Knowledge

Generic

Personalized

Mono channel

Multiple Channels

Open

Community-centric

Push

Pull

One way

Interactive

Where are we going? No way!!! Off and online communication are complementary The new fact is we cannot survive anymore based exclusively on offline communication Is offline communication fading?

No way!!!

Off and online communication are complementary

The new fact is we cannot survive anymore based exclusively on offline communication

Connecting customers to our business 2. They need our engagement 3. Interaction across many touch points Online Comm must offer them customer experience!!! 4. We have to anticipate their needs 1. Customers want to be recognized

Recognize who is searching for information Engage with visitors Anticipate their needs Make it personal, community centric and multi-channel Connecting customers to our business Social Media is also New Generation Web, since we must:

Recognize who is searching for information

Engage with visitors

Anticipate their needs

Make it personal, community centric and multi-channel

Online Communication A wide definition

Integrated Social & Traditional Media Our Customer RMA (Comm. Plan) Themes Database Busplan (Posic.) Offline Online Social Media Newsroom Blogs Wikis Podcasts Videocasts Newswires (*) Social News (**) Blogsphere (***) Internal World External World SEO Traditional PR Social Media Framework M A R K E T Bookmarking Visibility/Sales Information/Brand Equity (*) Reuters, Bloomberg, AP (**) Digg (***) Technorati PUSH PULL

Your comments and suggestions are very welcome! Help us to streamline the “ Social Media Framework ” E-mails to: augusto.pinto@gruporma.com.br

Your comments and suggestions

are very welcome!

Help us to streamline the

“ Social Media Framework ”

E-mails to: augusto.pinto@gruporma.com.br