Polvora Communications: Corporate Presentation

corporative overview

Corporate challenge today www.polvoracomunicacao.com.br Silvia Bassi - IDG Brasil

Keep the official value of theirs brands in a in a non official world

Understand digital language and offer content accordingly;

Monitor the blogs and target market web hubs;

Utilize social media tools to speak to consumers and create word of mouth .

Our vision www.polvoracomunicacao.com.br WEB = People The most popular channles have their content developed by the user himseld, ina a collaborative way…

Our vision www.polvoracomunicacao.com.br WEB = Social Media Channels Channel Description Audience Most popular social media netwirk in Brasil. More than 60% of audience between 18 and 30 anos 75% of connected people have an experience in Social Media Networks Most popular site for photo sharing in the world 70% of connected people share photos over the web Most popular video for photo sharing in the world 68% of connected people share videos over the web Most popular channel to share ideias 87% of connected people read blogs, 50% have their own blogs

Our vision www.polvoracomunicacao.com.br Understand people and channels is a complex task Provide to them a positive Social Media Experience is even harder!

Polvora aims to... Campaigns Corporate and sales strategy (bloggers x market) Strategies Unique web platform content management Communities Looking forward to integrating them (customers and users) ...help corporations to provide Social Media Exp erience to their customers Content Architecture Company x market (SEO/SMO)

Our positioning PLAYERS CORE BUSINESS Ad Agency Traditional marketing Digital Agency Online marketing PR Agency Public Relations Social Media Agency Viral Marketing and seeding POLVORA! CORE BUSINESS Social media consulting Education Strategies Planning & Management

Social media strategy

Edney Souza

Owner of the Interney Blogs: the most important blog Network in Brazil with 5 million page views/month

Yahoo Posts Blog Editor

Keynote speaker at main internet events (Digital Age - IDG, Seminário Info web 2.0 – Abril)

Head of Campus Blog (Campus Party Brasil 2009)

Alexandre Inagaki

One of the Top 10 Brazil Best Bloggers

Finalist iBest awards (2003, 2004, 2005)

1 - BOBs awards 2007

Yahoo Posts Blog Editor

Social media strategy

Pioneer Social Media Consulting

14 professional bloggers > 10 million pageviews/month

Study cases

B2B – InterSystems, TOTVS, Vignette, Netgear, Supportcom

B2C – Wal-Mart, Renault, Lancôme, LG and others

ABRACOM Cases 2008 – Amadeus Intrablog – web 2.0

Keynote speaker: universities, corporative workshops and tradeshows

We play in many markets taxes adjustment – non profitable academic environment – B2C health & medical – B2B automotive market – B2C

Our services www.polvoracomunicacao.com.br Product launching Repositioning Spread new ideas and concepts Relationship with customers and markets Corporate inception in the Social Media World MARKET INTERNO COMPETENCIES OFERTAS ATIVIDADES APOIO CONSULTING Strategic Mapping Diagnóstico Monitoramento Planejamento Educação SERVICES Campaigns Gestão Conteúdo/SEO/Seeding/Monitoramento Media Midia Casting Casting

www.polvoracomunicacao.com.br We help you to get conneted!