Adrenax Capital adrenalie in your dreams Early&seed stage venture capital Startup factory Executive Summary Augusto Camarg...
Agenda <ul><li>Problem </li></ul><ul><li>Solution </li></ul><ul><li>Business Model </li></ul><ul><li>Underlying Magic </li...
3 years: No M&As. No Innovation. <ul><li>In 2-3 years Brazil will not have enough (startups) companies for providing innov...
Context for Startups in 2007 <ul><li>Many M&A and IPOs of existing IT companies. </li></ul><ul><li>No VCs in Brazil for se...
Adrenax Capital <ul><li>Early&seed stage venture capital and startup factory: </li></ul><ul><ul><li>Mantra:  To grow smart...
Show me the money! <ul><li>Our exit plans for the Startups are M&A and Founder(s) buyout in three years. </li></ul><ul><li...
3 Steps <ul><li>Step 1: Find a innovation pain or gain (first).  We are in a cloud of big companies looking for innovation...
Trouble Sources <ul><li>For entrepreneurs: </li></ul><ul><ul><li>Pubs owners  </li></ul></ul><ul><ul><li>Drug dealers </li...
A (quite) stable triangle <ul><li>Augusto Camargo, CEO </li></ul><ul><li>Patrizia Parenti, CFO </li></ul><ul><li>Gil Giard...
Now. <ul><li>Startups:  </li></ul><ul><ul><li>Startup factory framework tested </li></ul></ul><ul><ul><li>9 companies foun...
We believe in the... <ul><li>“ The art of start” – Guy Kawasaki </li></ul><ul><li>“ Blue Ocean” – Kim & Mauborgne  </li></...
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Adrenax Dream Abstract v3

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  • Nope, We don´t MAKE then buy our shares, the very own company that´s profitable buy our equity with the cash flow produced. I know how a bank works and its goal is quite different from ours. Augusto Camargo, CEO, Adrenax.
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Adrenax Dream Abstract v3

  1. 1. Adrenax Capital adrenalie in your dreams Early&seed stage venture capital Startup factory Executive Summary Augusto Camargo Sao Paulo, Brazil June/2007
  2. 2. Agenda <ul><li>Problem </li></ul><ul><li>Solution </li></ul><ul><li>Business Model </li></ul><ul><li>Underlying Magic </li></ul><ul><li>Marketing and Sales </li></ul><ul><li>Competition </li></ul><ul><li>Management team </li></ul><ul><li>Financial Projections </li></ul><ul><li>Current Status </li></ul>
  3. 3. 3 years: No M&As. No Innovation. <ul><li>In 2-3 years Brazil will not have enough (startups) companies for providing innovation and M&As. </li></ul><ul><li>Big Companies have food for the next 2-3 years. </li></ul><ul><li>Consumers will have few options of pure brazilian-like re volutionary products and services. </li></ul>Agenda: Problem
  4. 4. Context for Startups in 2007 <ul><li>Many M&A and IPOs of existing IT companies. </li></ul><ul><li>No VCs in Brazil for seed money. </li></ul><ul><li>No angels (pros). </li></ul><ul><li>Market focusing only on private equity </li></ul><ul><li>Incubators? </li></ul><ul><li>None creating high volume of Startups </li></ul>Agenda: Problem
  5. 5. Adrenax Capital <ul><li>Early&seed stage venture capital and startup factory: </li></ul><ul><ul><li>Mantra: To grow smart startups. </li></ul></ul><ul><ul><li>Vision: We believe that the ultimate place for innovation in XXI century are startups. </li></ul></ul><ul><ul><li>Mission: To grow startups to feed big companies and market innovation. </li></ul></ul>Agenda: Solution Big Companies Private Equity Startups
  6. 6. Show me the money! <ul><li>Our exit plans for the Startups are M&A and Founder(s) buyout in three years. </li></ul><ul><li>If the startup is not sold in three years (plan A) for a bigger company, by contract, the founder(s) must buy-it-out and pay back the initial investiment plus a small interest (plan B). </li></ul>Agenda: Business Model
  7. 7. 3 Steps <ul><li>Step 1: Find a innovation pain or gain (first). We are in a cloud of big companies looking for innovation. </li></ul><ul><li>Step 2: Create the Startup. We have a framework for Startup factory. We have access to the 10 of the top 20 brazilian universities. </li></ul><ul><li>Step 3: Sell the Startup . Our board and partners are our deal finders and makers. </li></ul>Agenda: Underlying Magic
  8. 8. Trouble Sources <ul><li>For entrepreneurs: </li></ul><ul><ul><li>Pubs owners </li></ul></ul><ul><ul><li>Drug dealers </li></ul></ul><ul><ul><li>Trainee programs </li></ul></ul><ul><li>For deals: </li></ul><ul><ul><li>Internal R&D areas </li></ul></ul><ul><ul><li>Macro-economic events, journalists and Research firms that change winds direction </li></ul></ul><ul><ul><li>Other Startups </li></ul></ul>Agenda: Competition
  9. 9. A (quite) stable triangle <ul><li>Augusto Camargo, CEO </li></ul><ul><li>Patrizia Parenti, CFO </li></ul><ul><li>Gil Giardelli, vice-president </li></ul>Agenda: Management Team
  10. 10. Now. <ul><li>Startups: </li></ul><ul><ul><li>Startup factory framework tested </li></ul></ul><ul><ul><li>9 companies founded </li></ul></ul><ul><ul><li>8 companies @ break-even </li></ul></ul><ul><ul><li>1 merge and 1 company sold </li></ul></ul><ul><li>Entrepreneurs : </li></ul><ul><ul><li>3 partnerships with universities closed (UFSCar, FGV e FAAP) </li></ul></ul><ul><ul><li>2 events planned for prospecting BPs </li></ul></ul>Agenda: Current Status
  11. 11. We believe in the... <ul><li>“ The art of start” – Guy Kawasaki </li></ul><ul><li>“ Blue Ocean” – Kim & Mauborgne </li></ul><ul><li>“ Know-how” – Ram Charam </li></ul><ul><li>“ Getting Real” - 37signals </li></ul><ul><li>God  </li></ul>

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