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Adrenax Dream Abstract v3

Adrenax Dream Abstract v3



adrenax executive summary

adrenax executive summary



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  • Nope, We don´t MAKE then buy our shares, the very own company that´s profitable buy our equity with the cash flow produced. I know how a bank works and its goal is quite different from ours. Augusto Camargo, CEO, Adrenax.
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    Adrenax Dream Abstract v3 Adrenax Dream Abstract v3 Presentation Transcript

    • Adrenax Capital adrenalie in your dreams Early&seed stage venture capital Startup factory Executive Summary Augusto Camargo Sao Paulo, Brazil June/2007
    • Agenda
      • Problem
      • Solution
      • Business Model
      • Underlying Magic
      • Marketing and Sales
      • Competition
      • Management team
      • Financial Projections
      • Current Status
    • 3 years: No M&As. No Innovation.
      • In 2-3 years Brazil will not have enough (startups) companies for providing innovation and M&As.
      • Big Companies have food for the next 2-3 years.
      • Consumers will have few options of pure brazilian-like re volutionary products and services.
      Agenda: Problem
    • Context for Startups in 2007
      • Many M&A and IPOs of existing IT companies.
      • No VCs in Brazil for seed money.
      • No angels (pros).
      • Market focusing only on private equity
      • Incubators?
      • None creating high volume of Startups
      Agenda: Problem
    • Adrenax Capital
      • Early&seed stage venture capital and startup factory:
        • Mantra: To grow smart startups.
        • Vision: We believe that the ultimate place for innovation in XXI century are startups.
        • Mission: To grow startups to feed big companies and market innovation.
      Agenda: Solution Big Companies Private Equity Startups
    • Show me the money!
      • Our exit plans for the Startups are M&A and Founder(s) buyout in three years.
      • If the startup is not sold in three years (plan A) for a bigger company, by contract, the founder(s) must buy-it-out and pay back the initial investiment plus a small interest (plan B).
      Agenda: Business Model
    • 3 Steps
      • Step 1: Find a innovation pain or gain (first). We are in a cloud of big companies looking for innovation.
      • Step 2: Create the Startup. We have a framework for Startup factory. We have access to the 10 of the top 20 brazilian universities.
      • Step 3: Sell the Startup . Our board and partners are our deal finders and makers.
      Agenda: Underlying Magic
    • Trouble Sources
      • For entrepreneurs:
        • Pubs owners
        • Drug dealers
        • Trainee programs
      • For deals:
        • Internal R&D areas
        • Macro-economic events, journalists and Research firms that change winds direction
        • Other Startups
      Agenda: Competition
    • A (quite) stable triangle
      • Augusto Camargo, CEO
      • Patrizia Parenti, CFO
      • Gil Giardelli, vice-president
      Agenda: Management Team
    • Now.
      • Startups:
        • Startup factory framework tested
        • 9 companies founded
        • 8 companies @ break-even
        • 1 merge and 1 company sold
      • Entrepreneurs :
        • 3 partnerships with universities closed (UFSCar, FGV e FAAP)
        • 2 events planned for prospecting BPs
      Agenda: Current Status
    • We believe in the...
      • “ The art of start” – Guy Kawasaki
      • “ Blue Ocean” – Kim & Mauborgne
      • “ Know-how” – Ram Charam
      • “ Getting Real” - 37signals
      • God 