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Whole funnel thinking augustine fou 2014
 

Whole funnel thinking augustine fou 2014

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Different types of ads work well in different parts of the purchase funnel. The top of the funnel is best addressed by mass awareness channels like TV while mid- to lower funnel is best addressed by ...

Different types of ads work well in different parts of the purchase funnel. The top of the funnel is best addressed by mass awareness channels like TV while mid- to lower funnel is best addressed by digital channels, and specifically performance type ads like search ads.

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    Whole funnel thinking augustine fou 2014 Whole funnel thinking augustine fou 2014 Presentation Transcript