Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
May 2014
Who Spends The
Most in Digital?
Augustine Fou- 2 -
Digital Ad Spending
by Industry Retail spends the most
in digital...
- 22.3% retail
- 12.4% financial
-...
Augustine Fou- 3 -
Internet Ad Revenues by
Industry
Augustine Fou- 3 -
April 2014
Source: IAB Full Year 2013 Report
Augustine Fou- 4 -
How They Spend Within Digital
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Direct Response
Branding
Dire...
Augustine Fou- 5 -
Ad spending in the U.S.
Source: IAB Full Year 2013 reportIn 2013
Performance 65%
CPM/Impressions 33%
Hy...
Augustine Fou- 6 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels...
Augustine Fou- 7 -
Related Articles
Augustine Fou- 7 -
http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-
...
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Who Spends The Most in Digital by Augustine Fou 2014

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Which industries spend the most in digital; how do they spend in digital (performance vs branding)

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Transcript of "Who Spends The Most in Digital by Augustine Fou 2014"

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou May 2014 Who Spends The Most in Digital?
  2. 2. Augustine Fou- 2 - Digital Ad Spending by Industry Retail spends the most in digital... - 22.3% retail - 12.4% financial - 12.1% automotive - 11.4% telecom - 8.3% CPG
  3. 3. Augustine Fou- 3 - Internet Ad Revenues by Industry Augustine Fou- 3 - April 2014 Source: IAB Full Year 2013 Report
  4. 4. Augustine Fou- 4 - How They Spend Within Digital 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Direct Response Branding Direct response vs branding by industry Travel is heavily DR while entertainment is mainly brandingbranding direct response Direct response (performance) vs Branding by Industry
  5. 5. Augustine Fou- 5 - Ad spending in the U.S. Source: IAB Full Year 2013 reportIn 2013 Performance 65% CPM/Impressions 33% Hybrid/Other 2% Digital is Mainly Performance Augustine Fou- 5 -
  6. 6. Augustine Fou- 6 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. When users are moving away from traditional TV viewing, advertisers need to find new ways of reaching them and attracting their attention, likely in digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  7. 7. Augustine Fou- 7 - Related Articles Augustine Fou- 7 - http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the- numbers-comparison-by-augustine-fou http://www.slideshare.net/augustinefou/viewability-of-tv-ads-vs- digital-ads-2014-by-augustine-fou http://www.slideshare.net/augustinefou/digital-advertising- benchmarks-2014-by-augustine-fou http://pt.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the- numbers-comparison-by-augustine-fou

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