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What Purchased Video Views Look Like Augustine Fou 2014
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What Purchased Video Views Look Like Augustine Fou 2014

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Video views can be driven by people actually viewing the videos. Or they can be purchased and generated by bots.

Video views can be driven by people actually viewing the videos. Or they can be purchased and generated by bots.

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What Purchased Video Views Look Like Augustine Fou 2014 What Purchased Video Views Look Like Augustine Fou 2014 Presentation Transcript

  • Augustine Fou- 1 - What Purchased Video Views Looks Like Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  • Augustine Fou- 2 - Purchased Views create a straight line
  • Augustine Fou- 3 - Bruno Mars – Treasure http://www.youtube.com/watch?v=nPvuNsRccVw In the cumulative chart, views are perfectly straight line (consistent with a set amount of purchased views over time). In the daily chart, the traffic remains “propped up” and shows regular spikes; this is inconsistent with naturally occurring PR or word of mouth generated views. straight line propped up baseline
  • Augustine Fou- 4 - Macklemore – Same Love http://www.youtube.com/watch?v=hlVBg7_08n0 When they started buying traffic
  • Augustine Fou- 5 - Real Views supported by search volume
  • Augustine Fou- 6 - Old Spice Guy Search volume for “old spice guy” Views supported by TV ads http://www.youtube.com/watch?v=owGykVbfgUE Increases in views correspond to support by TV ads; search volume at those exact times also corroborate.
  • Augustine Fou- 7 - Dr. Augustine Fou – Digital Consigliere “I study online advertising trends and delve into ‘evidence based’analysis of various forms of online ads so I can advise clients on optimizing their ad spending across channels and specifically in digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  • Augustine Fou- 8 - Related Articles http://www.slideshare.net/augustinefou/video-ad-fraud-hidden-in-plain- sight-investigated-by-augustine-fou http://www.slideshare.net/augustinefou/video-ad-load-vs-tv-ad-load- augustine-fou-2014 http://www.slideshare.net/augustinefou/video-ad-spending-vs-tv-ad- spending-2014-by-augustine-fou http://www.slideshare.net/augustinefou/viewability-of-video-ads-by- augustine-fou-2014 http://www.slideshare.net/augustinefou/percent-of-digital-budgets- allocated-to-video-ads-augustine-fou-2014 Augustine Fou- 8 -