What Purchased Video Views Look Like Augustine Fou 2014

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Video views can be driven by people actually viewing the videos. Or they can be purchased and generated by bots.

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What Purchased Video Views Look Like Augustine Fou 2014

  1. 1. Augustine Fou- 1 - What Purchased Video Views Looks Like Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  2. 2. Augustine Fou- 2 - Purchased Views create a straight line
  3. 3. Augustine Fou- 3 - Bruno Mars – Treasure http://www.youtube.com/watch?v=nPvuNsRccVw In the cumulative chart, views are perfectly straight line (consistent with a set amount of purchased views over time). In the daily chart, the traffic remains “propped up” and shows regular spikes; this is inconsistent with naturally occurring PR or word of mouth generated views. straight line propped up baseline
  4. 4. Augustine Fou- 4 - Macklemore – Same Love http://www.youtube.com/watch?v=hlVBg7_08n0 When they started buying traffic
  5. 5. Augustine Fou- 5 - Real Views supported by search volume
  6. 6. Augustine Fou- 6 - Old Spice Guy Search volume for “old spice guy” Views supported by TV ads http://www.youtube.com/watch?v=owGykVbfgUE Increases in views correspond to support by TV ads; search volume at those exact times also corroborate.
  7. 7. Augustine Fou- 7 - Dr. Augustine Fou – Digital Consigliere “I study online advertising trends and delve into ‘evidence based’analysis of various forms of online ads so I can advise clients on optimizing their ad spending across channels and specifically in digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  8. 8. Augustine Fou- 8 - Related Articles http://www.slideshare.net/augustinefou/video-ad-fraud-hidden-in-plain- sight-investigated-by-augustine-fou http://www.slideshare.net/augustinefou/video-ad-load-vs-tv-ad-load- augustine-fou-2014 http://www.slideshare.net/augustinefou/video-ad-spending-vs-tv-ad- spending-2014-by-augustine-fou http://www.slideshare.net/augustinefou/viewability-of-video-ads-by- augustine-fou-2014 http://www.slideshare.net/augustinefou/percent-of-digital-budgets- allocated-to-video-ads-augustine-fou-2014 Augustine Fou- 8 -

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