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What People Buy Online vs Offline by Product Category Augustine Fou
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What People Buy Online vs Offline by Product Category Augustine Fou

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Very useful data about what products people buy online versus offline and where they do their research leading up to the purchase.

Very useful data about what products people buy online versus offline and where they do their research leading up to the purchase.

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  • 1. Augustine Fou- 1 - What People Buy Online
  • 2. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online – based on where their customers tend to research and buy.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou Augustine Fou- 2 -
  • 3. Related Slideshares http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by-augustine-fou-ad-fraud-forensics http://www.slideshare.net/augustinefou/facebook-ad-benchmarks-2014-update-by-augustine-fou http://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou-marketing-consigliere http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou http://www.slideshare.net/augustinefou/mistargeted-ads-investigated-by-augustine-fou-technical-forensics http://www.slideshare.net/augustinefou/fake-facebook-profiles-and-likes-investigation-by-augustine-fou http://www.slideshare.net/augustinefou/digital-ad-malpractices-investigated-by-augustine-fou-technical- forensics http://www.slideshare.net/augustinefou/digital-ad-fraud-countermeasures-by-augustine-fou Augustine Fou- 3 -

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