What Digital Social Media Teach Us About Innovation Future of Education

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Today’s schools teach facts and use standardized tests to ensure a minimum fact-set is memorized and regurgitated. Education that supports the workforce of the future needs to move beyond ‘fact …

Today’s schools teach facts and use standardized tests to ensure a minimum fact-set is memorized and regurgitated. Education that supports the workforce of the future needs to move beyond ‘fact memorization’ to providing the cross-disciplinary experiences necessary to enable and foster innovation.

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  • 1. What Digital and Social Media Teach Us About Innovation and the Future of Education Dr. Augustine Fou http://www.linkedin.com/in/augustinefou February 18, 2013- 1 - @acfou Augustine Fou
  • 2. “ today‟s schools teach facts and use standardized tests to ensure a minimum fact-set is memorized and regurgitated.”February 18, 2013 2
  • 3. Context of my thinking ... Marketing and Advertising Chief Digital Officer, HCG (Omnicom) Digital Business Strategy Technology / Innovation McKinsey Consultant PhD, MIT Mat’l Science-3- Augustine Fou
  • 4. Seismic Transitions Agricultural Industrial Info ? Age Age Age Age Centuries Decades Years ? Farming freed people from manually Factories freed Information growing their own food. people from manual enabling manufacturing. people.- 4 - @acfou Augustine Fou
  • 5. Background StatsTechnology EnablementFebruary 18, 2013 5
  • 6. Internet Adoption 78% use internet Source: Pew Internet, April 2012-6- Augustine Fou
  • 7. Smartphone Ownership 34-66% use smartphones Source: Pew Internet, Jan 2012 Source: Pew January 2012-7- Augustine Fou
  • 8. Use of Social Networks “online seniors are using tools like Facebook to bridge the social gaps they face in increasingly isolated lives.” Source: Pew February 2012-8- Augustine Fou
  • 9. Top Online Activities Source: Pew Internet, April 2012-9- Augustine Fou
  • 10. Screen-based consumption Source: Google, August 2012 Multi-screen World- 10 - Augustine Fou
  • 11. Modes of multi-screening Source: Google, August 2012 Multi-screen World- 11 - Augustine Fou
  • 12. The next transition … • When there is abundant information • When access devices are ubiquitous • When users are continuously connected • When users are in the habit of sharing and discussing onlineFebruary 18, 2013 … is occurring now. 12
  • 13. “memorizing facts may no longer be necessary when all users have constant and instant access to information”February 18, 2013 13
  • 14. Industries AlreadyChanged by DigitalFebruary 18, 2013 14
  • 15. Music Industry 16 songs “the ONE song I like”- 15 - Augustine Fou
  • 16. Video Rental Industry- 16 - Augustine Fou
  • 17. 35mm Film Industry- 17 - Augustine Fou
  • 18. Retail – Books, Electronics- 18 - Augustine Fou
  • 19. Newspaper Ads Declining Classified ad revenue Overall ad revenues fell declining since 2000 off cliff (back to 1950’s levels)- 19 - Augustine Fou
  • 20. Newspaper Companies Gannett Co., Inc. (GCI) - $3.4B market cap July 2012 New York Times (NYT) - $1.1B market cap July 2012 Both off 70-80% since 2007 peak- 20 - Augustine Fou
  • 21. Magazine Ads Declining Circulation declining Ad prices pressured by online alternatives Shift away from reach to performance- 21 - Augustine Fou
  • 22. Magazine Companies Meredith Corp (MDP) - $1.4B market cap July 2012 Martha Stewart (MSO) - $235M market cap July 2012 Off 50% (MDP) and 80% (MSO) since 2007 peak- 22 - Augustine Fou
  • 23. Digital Maturity by Industry High technology Banking Insurance Travel/Hospitality Telecom Retail Consumer Goods Utilities Manufacturing Pharmaceuticals Source: Cap Gemeni Consulting, Nov 2012- 23 - Augustine Fou
  • 24. “Companies are actually stifling innovation by standardizing processes; this is a holdover from manufacturing.”- 24 - Augustine Fou
  • 25. Machines / RobotsFebruary 18, 2013 25
  • 26. Information Processing “IBM Watson is powered by 10 racks of IBM servers with 2,880 processor cores running at 80 teraflops… computing system that rivals a human’s ability to answer questions Image Credit: IBM posed in natural language”February 18, 2013 26
  • 27. Robotic Surgery Robots can perform surgeries with far more microscopic precision and far less human error GEs Hospital Robot Could Reduce Human Errors And Save Lives Popular Science, Jan 31, 2013February 18, 2013 27
  • 28. 3D Printing 3D printing can make complex shapes that prior manufacturing processes or even human hands Image Credit: http://makezine.com/pub/ev/147 could not makeFebruary 18, 2013 28
  • 29. Machines replace humans “For reproducible, standardized tasks, machines can do them better, faster, cheaper than human laborers.”February 18, 2013 29
  • 30. Social MediaFebruary 18, 2013 30
  • 31. Just sticking display ads on FB 2012 2011 2010 4 Source: Facebook Display Ads | go-Digital Blog … is not doing social media- 31 - Augustine Fou
  • 32. Venues come and go friendster facebook (red) vs myspace myspace (blue) facebook- 32 - Augustine Fou
  • 33. ConversationsOffline conversations now online
  • 34. ReviewsReviews from others who bought and used
  • 35. SharesWhat others found valuable enough to share # of shares
  • 36. LikesBrands now have direct access to users 14 million fans historic images 25,495 like the item 1,168 comments
  • 37. Action: Create, Refine Amass content, filter and self-police Community edits and refines the content over time- 37 - Augustine Fou
  • 38. Action: Curate, Tag Digg.com – news that others are reading and sharing Delicious bookmarks – what others find valuable and tag- 38 - Augustine Fou
  • 39. Action: Filter, Prioritize Yelp.com – filtering up the best restaurants User reviews and discovery based on others’ actions- 39 - Augustine Fou
  • 40. Action: Share, Discuss LinkedIn.com Facebook.com- 40 - Augustine Fou
  • 41. Action: Crowdsource Crowdfunding projects Crowdsourcing creative design- 41 - Augustine Fou
  • 42. Action: Problem-Solve Ask and answer questions Collective problem-solving to tackle difficult challenge- 42 - Augustine Fou
  • 43. “education as we know it has not changed, or sufficiently changed; it isn‟t preparing our kids to thrive in the „digital future‟.”- 43 - Augustine Fou
  • 44. Online EducationFebruary 18, 2013 44
  • 45. Khan AcademyFebruary 18, 2013 45
  • 46. YouTube EDUFebruary 18, 2013 46
  • 47. TED TalksFebruary 18, 2013 47
  • 48. SkillshareFebruary 18, 2013 48
  • 49. “schools teach facts but seldom teach how to use the facts or why; and don‟t have enough resources to allow sufficient hands-on practice.”February 18, 2013 49
  • 50. Innovation was mainlyfocused on PRODUCT- 50 - #diginnovia Augustine Fou
  • 51. Innovation Disruptive Incremental Invention Better Step-Function Cheaper Category-Forming Faster- 51 - #diginnovia Augustine Fou
  • 52. Rapid Collaborative YOU ARE HEREInnovation- 52 - #diginnovia Augustine Fou
  • 53. A New Digital World • Speed of information √ • Ubiquitous access √ • Specialization is required • Collaboration across disciplinesFebruary 18, 2013 53
  • 54. Innovation Requires All Marketing Digital Business TechnologyFebruary 18, 2013 54
  • 55. Shrink-manufacturing of nanomaterials “I got the idea for shrink-manufacturing nanomaterials from a childhood toy – Shrinky Dinks” Michelle KhineFebruary 18, 2013 55
  • 56. Self-tying micro-sutures “In an auto-body shop I saw them repair a dent by heating the area; a lightbulb went on that I can do the same with Robert S. Langer shape-memory plastics.”February 18, 2013 56
  • 57. IDEO project rooms “We set up project rooms around the periphery of our open office and individuals from different disciplines go in and provide their Bill Moggridge perspective and contribute ideas and solutions.”February 18, 2013 57
  • 58. Speed to market is of the essence “We need to change our mindset from supply-driven innovation to demand- driven innovation – what do customers want and how Ben Verwaayen quickly can we make it for them?”February 18, 2013 58
  • 59. “Digital is already requiring the breaking down of department silos in companies.”- 59 - Augustine Fou
  • 60. We are only just beginningFebruary 18, 2013 60
  • 61. Innovation ExamplesFebruary 18, 2013 61
  • 62. IKEA Hotels Guests pay to experience IKEA furnishings.- 62 - Augustine Fou
  • 63. Avis Sponsored Rentals Guests pay to experience new models or concept cars and provide feedback.- 63 - Augustine Fou
  • 64. Kelloggs Cereal Bars Customers mix and match cereals, add-ins, milk and Kelloggs gets real time insights for new product development.- 64 - Augustine Fou
  • 65. Stouffers In-Flight Meals Solving the dreaded “airplane food” problem, Stouffers lets target customers actually taste their product, which no form of advertising can accomplish.- 65 - Augustine Fou
  • 66. “Humans need to move onward to doing higher-order knowledge work which is not reproducible – e.g. solving problems that have never been solved before or where there is no data and no right or wrong answer.”- 66 - Augustine Fou
  • 67. So What? “Education that supports the workforce of the future needs to move beyond „fact memorization‟ to providing the cross-disciplinary experiences necessary to enable and foster innovation.” - Dr. Augustine Fou- 67 - Augustine Fou
  • 68. Dr. Augustine Fou – Chief Digital Strategist “I study trends and help clients prepare for and position themselves optimally for future business.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou- 68 - Augustine Fou
  • 69. Special Thanks “Special thanks to the School of Emerging Media and Technology, Toby Daniels, and Skillshare for allowing me to be part of their important work – not only in the future of education, but also the future of business.” - Dr. Augustine Fou http://socialmediaweek.org/education/ http://www.skillshare.com/schools/smw- 69 - Augustine Fou