What Click Fraud Looks Like by Augustine Fou 2014

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Click fraud on search ads has been around for a long time. But now, bad guys are using botnets to commit click fraud in a fully automated way.

Click fraud on search ads has been around for a long time. But now, bad guys are using botnets to commit click fraud in a fully automated way.

More in: Marketing , Technology , Design
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  • 1. Augustine Fou- 1 - What Click Fraud Looks Like Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  • 2. Augustine Fou- 2 - Bots Type Search Term buy eye cream online (expensive CPC keyword) healthsiteproduc tionalways.com
  • 3. Augustine Fou- 3 - Bots Click Search Ad Olay.com ad in #1 position
  • 4. Augustine Fou- 4 - Redirect Link(s) Known blackhat technique to hide real referrer and replace with faked referrer. SIX (6) redirects before ending on the landing page See how-to: http://www.blackhatworld.com/ blackhat-seo/cloaking-content- generators/36830-cloaking- redirect-referer.html
  • 5. Augustine Fou- 5 - Pass Fake URL Trackers Click thru URL passing fake source http://www.olay.com/skin- care-products/OlayPro- X?utm_source=msn&utm _medium=cpc&utm_camp aign=Olay_Search_Deskto p_Category+Interest+Prod uct.Phrase&utm_term=eye %20cream&utm_content= TZsrSzFz_eye%20cream_ p_2990456911
  • 6. Augustine Fou- 6 - Dr. Augustine Fou – Digital Consigliere “I research ad fraud so I can advise clients on how to detect and mitigate it. This has the most direct mpact on the ROI of their digital marketing programs.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  • 7. Augustine Fou- 7 - Related Articles Augustine Fou- 7 - http://www.slideshare.net/augustinefou/how-click-fraud-search-ad-fraud- works-analysis-by-augustine-fou http://www.slideshare.net/augustinefou/proof-positive-click-fraud- impacting-retailers-by-augustine-fou http://www.slideshare.net/augustinefou/proof-positive-click-fraud-sites- investigation-by-augustine-fou http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by- augustine-fou-ad-fraud-forensics http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augustine-fou- technical-forensics-32293935