Augustine Fou- 1 -
What Click Fraud
Looks Like
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
June 2014
Augustine Fou- 2 -
Bots Type Search Term
buy eye cream online
(expensive CPC keyword)
healthsiteproduc tionalways.com
Augustine Fou- 3 -
Bots Click Search Ad
Olay.com ad
in #1 position
Augustine Fou- 4 -
Redirect Link(s)
Known blackhat
technique to hide real
referrer and replace
with faked referrer.
SIX (6...
Augustine Fou- 5 -
Pass Fake URL Trackers
Click thru URL
passing fake source
http://www.olay.com/skin-
care-products/OlayP...
Augustine Fou- 6 -
Dr. Augustine Fou – Digital Consigliere
“I research ad fraud so I can advise
clients on how to detect a...
Augustine Fou- 7 -
Related Articles
Augustine Fou- 7 -
http://www.slideshare.net/augustinefou/how-click-fraud-search-ad-fr...
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What Click Fraud Looks Like by Augustine Fou 2014

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Click fraud on search ads has been around for a long time. But now, bad guys are using botnets to commit click fraud in a fully automated way.

Published in: Marketing, Technology, Design
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What Click Fraud Looks Like by Augustine Fou 2014

  1. 1. Augustine Fou- 1 - What Click Fraud Looks Like Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  2. 2. Augustine Fou- 2 - Bots Type Search Term buy eye cream online (expensive CPC keyword) healthsiteproduc tionalways.com
  3. 3. Augustine Fou- 3 - Bots Click Search Ad Olay.com ad in #1 position
  4. 4. Augustine Fou- 4 - Redirect Link(s) Known blackhat technique to hide real referrer and replace with faked referrer. SIX (6) redirects before ending on the landing page See how-to: http://www.blackhatworld.com/ blackhat-seo/cloaking-content- generators/36830-cloaking- redirect-referer.html
  5. 5. Augustine Fou- 5 - Pass Fake URL Trackers Click thru URL passing fake source http://www.olay.com/skin- care-products/OlayPro- X?utm_source=msn&utm _medium=cpc&utm_camp aign=Olay_Search_Deskto p_Category+Interest+Prod uct.Phrase&utm_term=eye %20cream&utm_content= TZsrSzFz_eye%20cream_ p_2990456911
  6. 6. Augustine Fou- 6 - Dr. Augustine Fou – Digital Consigliere “I research ad fraud so I can advise clients on how to detect and mitigate it. This has the most direct mpact on the ROI of their digital marketing programs.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  7. 7. Augustine Fou- 7 - Related Articles Augustine Fou- 7 - http://www.slideshare.net/augustinefou/how-click-fraud-search-ad-fraud- works-analysis-by-augustine-fou http://www.slideshare.net/augustinefou/proof-positive-click-fraud- impacting-retailers-by-augustine-fou http://www.slideshare.net/augustinefou/proof-positive-click-fraud-sites- investigation-by-augustine-fou http://www.slideshare.net/augustinefou/facebook-ad-fraud-corroborated-by- augustine-fou-ad-fraud-forensics http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augustine-fou- technical-forensics-32293935

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