What Affiliate Fraud Looks Like by Augustine Fou 2014

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Affiliate fraud occurs when a website stuffs cookies into a user's browser without them knowing. Then they get a revenue share on completed transactions, illegally.

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What Affiliate Fraud Looks Like by Augustine Fou 2014

  1. 1. Augustine Fou- 1 - What Affiliate Fraud Looks Like Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  2. 2. Augustine Fou- 2 - Algo-generated Pages Source: http://www.highdefdigest.com/tags/s how/Seiki_Digital Characteristics: • typically blog platform • keywords optimized for each post to attract organic traffic • content plaigiarized from press releases and other sites • stuffed with display ads, affiliate links or link bait
  3. 3. Augustine Fou- 3 - Not Human-Readable Characteristics • Auto-generated by bots, stuffed with search keywords • To attract organic search traffic • Not human readable (low instance of natural phrases) • Stuffed with affiliate links and display ads
  4. 4. Augustine Fou- 4 - Affiliate Links on Page http://www.amazon.com/exec/obidos/ASIN/B00BXF7I9M/panandscathed-20 http://www.tigerdirect.com/applications/SearchTools/item- details.asp?EdpNo=7674736&SRCCODE=LINKSHARE&cm_mmc_o=- ddCjC1bELltzywCjC- d2CjCdwwp&utm_source=Linkshare&utm_medium=Affiliate&utm_campaign=TnL5H PStwNw&AffiliateID=TnL5HPStwNw-Hc5zkpsnZO2pj1vg.2uttw
  5. 5. Augustine Fou- 5 - Other Sites Using Same Affiliate ID Source: http://reverseinternet.com/amazon- affiliate/panandscathed-20 Source: http://sameid.net/amazon-aff/panandscathed-20/
  6. 6. Augustine Fou- 6 - Affiliate Rev Shares Camera rev shares: $25 - $78 Computer $15 - $28 Electronics $13 - $56
  7. 7. Augustine Fou- 7 - Prime Targets for Fraud Source: Ben Edelman Since 2004, I've been tracking and reporting all manner of rogue affiliates -- using spyware and adware to cover competitors' sites; using trickier spyware and adware to claim commission on merchants' organic traffic; typosquatting; stuffing cookies through invisible IFRAME's and IMG's, banner ads, and even hacked forum sites; and the list goes on.
  8. 8. Augustine Fou- 8 - Dr. Augustine Fou – Digital Consigliere “I research ad fraud so I can advise clients on how to detect and mitigate it. This has the most direct mpact on the ROI of their digital marketing programs.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  9. 9. Augustine Fou- 9 - Related Articles Augustine Fou- 9 - http://www.slideshare.net/augustinefou/viewability-of-display-ads-2014-by- augustine-fou http://www.slideshare.net/augustinefou/display-ad-pricing-cpm-q3-2013- augustine-fou http://www.slideshare.net/augustinefou/ad-blocking-impact-on-digital- advertising-by-augustine-fou-2014 http://www.slideshare.net/augustinefou/viewability-of-tv-ads-vs-digital-ads- 2014-by-augustine-fou http://www.slideshare.net/augustinefou/digital-ad-spending-by-industry- augustine-fou-2014

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