Augustine Fou- 1 -
What Advertisers Use
Digital Tactics For
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci ....
Augustine Fou- 2 -
According to a recent Social Media
Marketing University survey of more
than 1,000 marketing professiona...
Augustine Fou- 3 -
Video Ads for Branding
Source: BrandAds, Nov 2013
Augustine Fou- 4 -
Social Media for Lead Gen
Source: Econsultancy Sept 2013 via MarketingCharts
Augustine Fou- 5 -
Paid Search for Sales
Source: Econsultancy Sept 2013 via MarketingCharts
Augustine Fou- 6 -
Role of the Channel
0% 20% 40% 60% 80% 100%
Email
Mobile App
Direct Mail
SMS Text Message
Website
Socia...
Augustine Fou- 7 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels...
Augustine Fou- 8 -
Related Articles
Augustine Fou- 8 -
http://www.slideshare.net/augustinefou/why-digital-tactics-kick-tra...
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What Advertisers Use Various Digital Tactics For by Augustine Fou

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Different digital tactics are used for different reasons by marketers.

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What Advertisers Use Various Digital Tactics For by Augustine Fou

  1. 1. Augustine Fou- 1 - What Advertisers Use Digital Tactics For Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com March 2014
  2. 2. Augustine Fou- 2 - According to a recent Social Media Marketing University survey of more than 1,000 marketing professionals in the U.S., brands are mostly using Twitter to spread brand awareness. Surprisingly, driving sales is not nearly as important to marketers. Twitter is for Awareness
  3. 3. Augustine Fou- 3 - Video Ads for Branding Source: BrandAds, Nov 2013
  4. 4. Augustine Fou- 4 - Social Media for Lead Gen Source: Econsultancy Sept 2013 via MarketingCharts
  5. 5. Augustine Fou- 5 - Paid Search for Sales Source: Econsultancy Sept 2013 via MarketingCharts
  6. 6. Augustine Fou- 6 - Role of the Channel 0% 20% 40% 60% 80% 100% Email Mobile App Direct Mail SMS Text Message Website Social Media (not paid) Search Radio Print Ads Online Display Ads Social Display Ads TV Greeter (Awareness) Influencer (Consideration) Closer (Decision) Source: Experian Marketing Services March 2014 Sorted by Awareness
  7. 7. Augustine Fou- 7 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One main area of focus is reducing ad waste due to fraud – fake impressions, clicks, leads, and sales.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  8. 8. Augustine Fou- 8 - Related Articles Augustine Fou- 8 - http://www.slideshare.net/augustinefou/why-digital-tactics-kick-traditional-tactics-in-cost- effectiveness http://www.slideshare.net/augustinefou/why-users-interact-with-ads-by-augustine-fou http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison-by- augustine-fou http://www.slideshare.net/augustinefou/mythbusting-tv-advertising-by-augustine-fou http://www.slideshare.net/augustinefou/digital-channel-comparison-for-customer-acquisition- by-augustine-fou http://www.slideshare.net/augustinefou/branding-dollars-shift-from-tv-to-digital-video-by- augustine-fou http://www.slideshare.net/augustinefou/digital-ad-spending-branding-vs-direct-response-by- augustine-fou

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