Wearables Platforms 2014 Augustine Fou

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Many companies are launching platforms for wearables and fitness, instead of just devices.

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Wearables Platforms 2014 Augustine Fou

  1. 1. Augustine Fou- 1 - Wearables Platforms Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com June 2014
  2. 2. Augustine Fou- 2 - Google Fit Source: forbes “Google Fit would allow a wearable device that measures data like steps or heart rate to interface with Google’s cloud-based services, and become part of the Google Fit ecosystem.”
  3. 3. Augustine Fou- 3 - Apple “Apple has released a new ad for the iPhone 5S. This one focuses on health and fitness and shows a bunch of different ways the phone can be used as an activity monitoring device. It also shows a whole range of new fitness gadgets working with the phone.” Source: businessinsider
  4. 4. Augustine Fou- 4 - Samsung “The SAMI platform is where the real heart of the operation is. It uses real-time and historical data, aggregating it from all the devices in your life. Samsung asserts that it does not own your data, which seems like it would be a big concern for users — we're talking about actual vital statistics here.” Source: businessinsider
  5. 5. Augustine Fou- 5 - LG “LG Lifeband Touch is a smart activity tracker, which is compatible with heart rate monitors (HRM) as well as smartphones. Once connected to a smartphones, the Lifeband Touch can transmit data to the LG Fitness app, or even to third- party apps such as MyFitnessPal, Runkeeper or MapMyFitness.” Source: techtimes
  6. 6. Augustine Fou- 6 - Microsoft “Microsoft is the latest technology giant preparing to jump into the wearables market, with plans to offer a sensor-rich smartwatch that measures heart rate and synchs with iPhones, Android phones and Windows Phones” Source:forbes
  7. 7. Augustine Fou- 7 - Dr. Augustine Fou – Digital Consigliere “I track trends and advise clients on staying on-trend or ahead of them. Wearables and always-connected devices will continue to reshape the landscape for consumer interactions and marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou

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