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Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
Waste Reduction in Ad Impressions is Crucial by Augustine Fou
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Waste Reduction in Ad Impressions is Crucial by Augustine Fou

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There is enormous waste in display ads that can be reduced, even by brand advertisers.

There is enormous waste in display ads that can be reduced, even by brand advertisers.

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  • 1. Augustine Fou- 1 -Dr. Augustine Fouhttp://linkd.in/augustinefouApril 2013Ad Waste Reductionis Critical for Advertisers
  • 2. Augustine Fou- 2 -WPP says 15-25% WastedSource: http://www.businessinsider.com/martin-sorrell-up-to-25-of-our-clients-dollars-are-wasted-2013-5
  • 3. Augustine Fou- 3 -480B Display Ads /mo480 billion display ads per month1,439 billion display ads per quarterSource: comeScore Report Feb 2013
  • 4. Augustine Fou- 4 -“3 in 10 ads never seenby their target audiences”Source: comScore Report Feb 2013
  • 5. Augustine Fou- 5 -1.6 Trillion Ads Wasted (2012)$5.6B Display Ad Dollars WastedSource: comeScore Report Feb 2013408370 382 395432(Uses $3.50 average industry CPM)
  • 6. Augustine Fou- 6 -“21% of $36.6B spent indigital ads in 2012 was„display‟ -- $7.7B”Source: IAB Full Year 2012 Digital Advertising Report$5.6B in waste is 73% of total spent in display
  • 7. Augustine Fou- 7 -Dr. Augustine Fou – Digital Consigliere“I advise clients on optimizingadvertising across all channels. Usinginsights and fast-feedback loops fromdigital, we can not only target brand adsbetter, but we can shift towards moredetailed measurement and ROI.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23@acfouClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou
  • 8. Augustine Fou- 8 -APPENDIX
  • 9. Augustine Fou- 9 -Full Year 2012 Digital AdsSource: IAB Full Year 2012 Digital Advertising Report
  • 10. Augustine Fou- 10 -Desktop vs Mobile eCPMOctober 19, 2012 10Source: KPCB Internet Trends 2012

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