Viral ads vsviral videos Dr. Augustine Fou http://www.linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc. April 27, 2012.
Executive Summary There are 3 types of viral online videos, if you’re an advertiser, which one do you want to be? • viral videos – videos remembered for the video itself and not for the product it is meant to advertise • clever videos – videos that were clever and funny, associated with a brand, but doesn’t convey anything about the product • viral ads – videos that conveys a key product attribute and are remembered for the product it is advertisingApril 27, 2012 2
Viral Videos Videos remembered for the video and NOT the productApril 27, 2012 3
TNT“Push To Add Drama” 30 million views in 25 daysApril 27, 2012 17
Purple Content“The Power of Words” Conveyed exactly what Purple Content does … (copywriters)April 27, 2012 18
Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He pioneered the application of the Unified Marketing™ framework to optimize marketing and advertising across traditional and digital channels. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouApril 27, 2012 19 firstname.lastname@example.org