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Viewability of Online Ads by Augustine Fou Advanced Technical Forensics

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Dec 19, 2013

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Less than half of display ads are considered viewable -- and that is based on a loose definition of 50% of the pixels of the ad in view for 0.5 seconds.

Less than half of display ads are considered viewable -- and that is based on a loose definition of 50% of the pixels of the ad in view for 0.5 seconds.

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Viewability of Online Ads by Augustine Fou Advanced Technical Forensics Viewability of Online Ads by Augustine Fou Advanced Technical Forensics Presentation Transcript