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Video Ad Fraud 101 by Augustine Fou Technical Forensics

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Feb 12, 2014

  • 123,836 views

Video ad fraud is also running rampant, because video CPMs and CPVs are more than 10x more expensive than display ads. Bad guys are deploying their botnets to create video ad views in order to siphon ...

Video ad fraud is also running rampant, because video CPMs and CPVs are more than 10x more expensive than display ads. Bad guys are deploying their botnets to create video ad views in order to siphon off ad dollars from unsuspecting brand advertisers.

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Video Ad Fraud 101 by Augustine Fou Technical Forensics Video Ad Fraud 101 by Augustine Fou Technical Forensics Presentation Transcript