Video Ad Benchmarks by Augustine Fou Digital Consigliere

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Budgets for digital video ads are coming from TV, display ads, and print. The number of video ads is skyrocketing.

Budgets for digital video ads are coming from TV, display ads, and print. The number of video ads is skyrocketing.

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  • 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou April 2013 Video Ad Benchmarks
  • 2. Augustine Fou- 2 - UPDATE: Dec 2013 Source: comScore, dec 2013 via MarketingCharts Nov 2013 26.8B video ads per month
  • 3. Augustine Fou- 3 - UPDATE: Dec 2013 Source: comScore, dec 2013 via MarketingCharts Nov 2013 reach = 56% frequency = 155 ads /mo
  • 4. Augustine Fou- 4 - UPDATE: October 2013 Source: Adap.tv/Digiday via Marketing Charts Oct 2013 Where Video Ad Budgets Come From
  • 5. Augustine Fou- 5 - Top Video Ad Properties Source: comScore via Marketing Charts March 2013
  • 6. Augustine Fou- 6 - Video Ad Formats Source: AdoTube via MarketingCharts March 2013
  • 7. Augustine Fou- 7 - Video Ad Formats (length) Source: tnooz.com Feb 2013
  • 8. Augustine Fou- 8 - Video Views vs Ad Views Source: tnooz.com Feb 2013
  • 9. Augustine Fou- 9 - Number of Ads per Video Source: tnooz.com Feb 2013
  • 10. Augustine Fou- 10 - 60% Video ad CPMs are in the $8 - $12 range Video Ad Global eCPM Source: Turn, October 2013
  • 11. Augustine Fou- 11 - Video ad eCPM $24.60 Feb 2012 Video Ad CPMs Source: eMarketer May 2013
  • 12. Augustine Fou- 12 - Video Ad CTRs Source: AdoTube via MarketingCharts March 2013
  • 13. Augustine Fou- 13 - Video Ad CTR Trend Source: AdoTube via MarketingCharts March 2013
  • 14. Augustine Fou- 14 - Video Completion Rates Source: AdoTube via MarketingCharts March 2013
  • 15. Augustine Fou- 15 - Video Ad Dismissal Rates Source: AdoTube via MarketingCharts March 2013
  • 16. Augustine Fou- 16 - Performance 0:15 vs 0:30 Source: AdoTube via MarketingCharts March 2013
  • 17. Augustine Fou- 17 - Percent Allocation to Video Source: AdoTube via MarketingCharts March 2013
  • 18. Augustine Fou- 18 - Industry Use of Video Ads Source: AdoTube via MarketingCharts March 2013
  • 19. Augustine Fou- 19 - Distribution of Brand Videos Source: Sharethtough via eMarketer Jan 2013
  • 20. Augustine Fou- 20 - Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 20 -
  • 21. Augustine Fou- 21 - Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 22. Augustine Fou- 22 - APPENDIX
  • 23. Augustine Fou- 23 - UPDATE: June 2013 Brands Re-allocating from TV, Display Source: Be On, June 2013