Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
Video Ad
Benchmarks
Augustine Fou- 2 -
UPDATE: Dec 2013
Source: comScore, dec 2013 via MarketingCharts
Nov 2013 26.8B video ads per month
Augustine Fou- 3 -
UPDATE: Dec 2013
Source: comScore, dec 2013 via MarketingCharts
Nov 2013 reach = 56% frequency = 155 ad...
Augustine Fou- 4 -
UPDATE: October 2013
Source: Adap.tv/Digiday via Marketing Charts Oct 2013
Where Video Ad Budgets Come ...
Augustine Fou- 5 -
Top Video Ad Properties
Source: comScore via Marketing Charts March 2013
Augustine Fou- 6 -
Video Ad Formats
Source: AdoTube via MarketingCharts March 2013
Augustine Fou- 7 -
Video Ad Formats (length)
Source: tnooz.com Feb 2013
Augustine Fou- 8 -
Video Views vs Ad Views
Source: tnooz.com Feb 2013
Augustine Fou- 9 -
Number of Ads per Video
Source: tnooz.com Feb 2013
Augustine Fou- 10 -
60% Video ad CPMs are in the $8 - $12 range
Video Ad Global eCPM
Source: Turn, October 2013
Augustine Fou- 11 -
Video ad eCPM $24.60 Feb 2012
Video Ad CPMs
Source: eMarketer May 2013
Augustine Fou- 12 -
Video Ad CTRs
Source: AdoTube via MarketingCharts March 2013
Augustine Fou- 13 -
Video Ad CTR Trend
Source: AdoTube via MarketingCharts March 2013
Augustine Fou- 14 -
Video Completion Rates
Source: AdoTube via MarketingCharts March 2013
Augustine Fou- 15 -
Video Ad Dismissal Rates
Source: AdoTube via MarketingCharts March 2013
Augustine Fou- 16 -
Performance 0:15 vs 0:30
Source: AdoTube via MarketingCharts March 2013
Augustine Fou- 17 -
Percent Allocation to Video
Source: AdoTube via MarketingCharts March 2013
Augustine Fou- 18 -
Industry Use of Video Ads
Source: AdoTube via MarketingCharts March 2013
Augustine Fou- 19 -
Distribution of Brand Videos
Source: Sharethtough via eMarketer Jan 2013
Augustine Fou- 20 -
Related Articles
Percent of Ecommerce from Mobile
By: Augustine Fou, March 27, 2013
Smartphone Penetra...
Augustine Fou- 21 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users move to mobile; sites
need to adapt to ser...
Augustine Fou- 22 -
APPENDIX
Augustine Fou- 23 -
UPDATE: June 2013 Brands
Re-allocating from TV, Display
Source: Be On, June 2013
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Video Ad Benchmarks by Augustine Fou Digital Consigliere

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Budgets for digital video ads are coming from TV, display ads, and print. The number of video ads is skyrocketing.

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Video Ad Benchmarks by Augustine Fou Digital Consigliere

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou April 2013 Video Ad Benchmarks
  2. 2. Augustine Fou- 2 - UPDATE: Dec 2013 Source: comScore, dec 2013 via MarketingCharts Nov 2013 26.8B video ads per month
  3. 3. Augustine Fou- 3 - UPDATE: Dec 2013 Source: comScore, dec 2013 via MarketingCharts Nov 2013 reach = 56% frequency = 155 ads /mo
  4. 4. Augustine Fou- 4 - UPDATE: October 2013 Source: Adap.tv/Digiday via Marketing Charts Oct 2013 Where Video Ad Budgets Come From
  5. 5. Augustine Fou- 5 - Top Video Ad Properties Source: comScore via Marketing Charts March 2013
  6. 6. Augustine Fou- 6 - Video Ad Formats Source: AdoTube via MarketingCharts March 2013
  7. 7. Augustine Fou- 7 - Video Ad Formats (length) Source: tnooz.com Feb 2013
  8. 8. Augustine Fou- 8 - Video Views vs Ad Views Source: tnooz.com Feb 2013
  9. 9. Augustine Fou- 9 - Number of Ads per Video Source: tnooz.com Feb 2013
  10. 10. Augustine Fou- 10 - 60% Video ad CPMs are in the $8 - $12 range Video Ad Global eCPM Source: Turn, October 2013
  11. 11. Augustine Fou- 11 - Video ad eCPM $24.60 Feb 2012 Video Ad CPMs Source: eMarketer May 2013
  12. 12. Augustine Fou- 12 - Video Ad CTRs Source: AdoTube via MarketingCharts March 2013
  13. 13. Augustine Fou- 13 - Video Ad CTR Trend Source: AdoTube via MarketingCharts March 2013
  14. 14. Augustine Fou- 14 - Video Completion Rates Source: AdoTube via MarketingCharts March 2013
  15. 15. Augustine Fou- 15 - Video Ad Dismissal Rates Source: AdoTube via MarketingCharts March 2013
  16. 16. Augustine Fou- 16 - Performance 0:15 vs 0:30 Source: AdoTube via MarketingCharts March 2013
  17. 17. Augustine Fou- 17 - Percent Allocation to Video Source: AdoTube via MarketingCharts March 2013
  18. 18. Augustine Fou- 18 - Industry Use of Video Ads Source: AdoTube via MarketingCharts March 2013
  19. 19. Augustine Fou- 19 - Distribution of Brand Videos Source: Sharethtough via eMarketer Jan 2013
  20. 20. Augustine Fou- 20 - Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 20 -
  21. 21. Augustine Fou- 21 - Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  22. 22. Augustine Fou- 22 - APPENDIX
  23. 23. Augustine Fou- 23 - UPDATE: June 2013 Brands Re-allocating from TV, Display Source: Be On, June 2013

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