Augustine Fou- 1 -
Time Spent
Watching TV
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
May 2014
Augustine Fou- 2 -
Nielsen Reports, May 2014
Source: Nielsen, May 2014
“HEAVY TV VIEWERS = A BIG
OPPORTUNITY FOR ADVERTISE...
Augustine Fou- 3 -
Author’s Commentary
“We totally thought Nielsen’s numbers were
so ‘redonkulus’ and inconsistent with th...
Augustine Fou- 4 -
How Much Live TV?
N = 1,006
How much LIVE TV do you actually watch each day?
Augustine Fou- 5 -
How Much Live TV?
N = 500
“How much LIVE TV do you actually watch each DAY? (hours)”
Augustine Fou- 6 -
How Much Live TV?
N = 504
How much TV do you actually watch "live" every DAY (in hours)?
(this means NO...
Augustine Fou- 7 -
TV Ad Load
23 - 32%
Augustine Fou- 8 -
TV Ad Load (Nielsen 2014)
Source: Nielsen May 2014
Augustine Fou- 9 -
DVR Owners Watch 23m
Source: Nielsen Dec 18, 2013
DVR owners watch 23
mins of 30 minute episodes
Source...
Augustine Fou- 10 -
DVR Penetration 7 in 10
Source: LRG via MarketingCharts Dec 2013
Augustine Fou- 11 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users shift their consumption
online, TV adverti...
Augustine Fou- 12 -
Additional Resources
http://www.slideshare.net/augustinefou/video-ad-spending-vs-tv-ad-
spending-2014-...
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TV Watching is a REDONKULUS 11.75 hrs PER DAY Says Nielsen Augustine Fou 2014

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TV viewing is 11.75 hrs per day by "heavies" according to Nielsen.

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TV Watching is a REDONKULUS 11.75 hrs PER DAY Says Nielsen Augustine Fou 2014

  1. 1. Augustine Fou- 1 - Time Spent Watching TV Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014
  2. 2. Augustine Fou- 2 - Nielsen Reports, May 2014 Source: Nielsen, May 2014 “HEAVY TV VIEWERS = A BIG OPPORTUNITY FOR ADVERTISERS”
  3. 3. Augustine Fou- 3 - Author’s Commentary “We totally thought Nielsen’s numbers were so ‘redonkulus’ and inconsistent with the experiences of every single person we knew, we set out to ask normal people all across America ‘how much TV do you actually watch live?’And here’s what we found, with N = 2,010 (so far).”
  4. 4. Augustine Fou- 4 - How Much Live TV? N = 1,006 How much LIVE TV do you actually watch each day?
  5. 5. Augustine Fou- 5 - How Much Live TV? N = 500 “How much LIVE TV do you actually watch each DAY? (hours)”
  6. 6. Augustine Fou- 6 - How Much Live TV? N = 504 How much TV do you actually watch "live" every DAY (in hours)? (this means NOT DVR-recorded, on-demand, or streaming)
  7. 7. Augustine Fou- 7 - TV Ad Load 23 - 32%
  8. 8. Augustine Fou- 8 - TV Ad Load (Nielsen 2014) Source: Nielsen May 2014
  9. 9. Augustine Fou- 9 - DVR Owners Watch 23m Source: Nielsen Dec 18, 2013 DVR owners watch 23 mins of 30 minute episodes Source: Netflix
  10. 10. Augustine Fou- 10 - DVR Penetration 7 in 10 Source: LRG via MarketingCharts Dec 2013
  11. 11. Augustine Fou- 11 - Dr. Augustine Fou – Chief Digital Strategist “As more users shift their consumption online, TV advertisers should more rapidly shift ad spend to digital video as well, to achieve a variety of benefits and advantages such as more real-time feedback and conversion metrics.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  12. 12. Augustine Fou- 12 - Additional Resources http://www.slideshare.net/augustinefou/video-ad-spending-vs-tv-ad- spending-2014-by-augustine-fou http://www.slideshare.net/augustinefou/shifting-ad-dollars-from-tv-to- digital-video-2014-by-augustine-fou http://www.slideshare.net/augustinefou/video-ad-load-vs-tv-ad-load- augustine-fou-2014 http://www.slideshare.net/augustinefou/viewability-of-video-ads-by- augustine-fou-2014 http://www.slideshare.net/augustinefou/tv-plus-online-video-ads-increase- recall-and-roi-augustine-fou-2014

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