TV plus Online Video Ads Increase Recall and ROI Augustine Fou 2014

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combining TV ads and online video ads improve productivity and ROI for the ad spend.

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TV plus Online Video Ads Increase Recall and ROI Augustine Fou 2014

  1. 1. Augustine Fou- 1 - TV + Online Video = Better ROI Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014
  2. 2. Augustine Fou- 2 - Author’s Commentary “By combining offline TV ads with online video ads (of all formats) advertisers get more coverage across the users’purchase funnels and keep themselves front-and- center throughout the purchase process – now we have documented lift in effectiveness and therefore ROI.”
  3. 3. Augustine Fou- 3 - Source: IAB Nielsen Online Video Study 2012 50+% Lift from Combo
  4. 4. Augustine Fou- 4 - Source: IAB Nielsen Online Video Study 2012 30+% Brand Recall Lift
  5. 5. Augustine Fou- 5 - Source: IAB Nielsen Online Video Study 2012 It even improves TV ads
  6. 6. Augustine Fou- 6 - Source: IAB Nielsen Online Video Study 2012 It even improves TV ads
  7. 7. Augustine Fou- 7 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fast-feedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou

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