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Top 2011 Sites ALL Use Google Analytics Not Omniture
Top 2011 Sites ALL Use Google Analytics Not Omniture
Top 2011 Sites ALL Use Google Analytics Not Omniture
Top 2011 Sites ALL Use Google Analytics Not Omniture
Top 2011 Sites ALL Use Google Analytics Not Omniture
Top 2011 Sites ALL Use Google Analytics Not Omniture
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Top 2011 Sites ALL Use Google Analytics Not Omniture

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Omniture is lucky it still has 2 legacy corporate clients AOL and Apple still using its package on its websites. Google Analytics is a mature, robust, javascript based analytics package that is ALSO …

Omniture is lucky it still has 2 legacy corporate clients AOL and Apple still using its package on its websites. Google Analytics is a mature, robust, javascript based analytics package that is ALSO free. Long live Omniture.

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  • 1. Most Use Google AnalyticsApril 20, 2012. 1Source: HubSpot State of Inbound Marketing 2013
  • 2. 100% Google Analytics – 0% OmnitureTop 10 U.S. Social NetworksJanuary 11, 2012 2100% use Google Analytics, ZERO percent use OmnitureSource: Ghostery
  • 3. 100% Google Analytics – 20% OmnitureTop 10 U.S. Web BrandsJanuary 11, 2012 3100% use Google Analytics, 20% also use OmnitureSource: Ghostery
  • 4. 100% Google Analytics – 0% OmnitureTop 10 U.S. Web Video SitesJanuary 11, 2012 4100% use Google Analytics, ZERO percent use OmnitureSource: Ghostery
  • 5. 100% Google Analytics – 20% OmnitureTop U.S. Blogs – April 22, 2012January 11, 2012 5100% use Google Analytics, 20% (AOL sites) use OmnitureSource:GhosteryOmnitureOmniture
  • 6. Dr. Augustine Fou – Chief Digital StrategistJanuary 11, 2012 6Dr. Augustine Fou is an industry-recognized thoughtleader in digital strategy, search and social mediamarketing and former Group Chief Digital Officer ofOmnicoms Healthcare Consultancy Group. Dr. Fou hasover 16 years of management consulting and digitalstrategy consulting experience, advising CMOs,marketing executives, and global brands. He pioneeredthe application of the Unified Marketing™ frameworkto optimize marketing and advertising across traditionaland digital channels.FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23acfou@mktsci.comClickZ Articles: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou

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