There is still little correlation between offline retail sales dominance and social media prowess; so there remains a huge opportunity for retailers to take fuller advantage of digital and social media channels.
Offline Sales / Facebook Fans Source: RetailSails, Company Data Source: Facebook, as of 4/18/2012April 18, 2012. 19
So what? “There is still little correlation between offline retail sales dominance and social media prowess; so there remains a huge opportunity for retailers to take fuller advantage of digital and social media channels.” - Dr. Augustine FouApril 11, 2012 20
Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He pioneered the application of the Unified Marketing™ framework to optimize marketing across both traditional and digital channels and tactics. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouApril 11, 2012 21 email@example.com
Melisa Lopez – Digital Media Director Melisa Lopez has over 7 years of experience in ecommerce, digital media marketing, and Internet strategy consulting as founder of MR Roses Flower Co, and WPS Digital, a digital marketing company. Melisa Lopez is a former Client Analyst at Goldman Sachs. Melisa earned her MBA from Florida International University, and a Professional Certificate in Digital Media Marketing from New York University. She is a magna cum laude, Bachelor of Arts in Economics, of Universidad San Francisco de Quito Melisa can be found on Twitter @carmenmel LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962April 16, 2012. 22