Top 10 Fashion Brands Pinterest vs Google Images

Pinterest vs GoogleImages – FIGHT! FIGHT! Dr. Augustine Fou http://www.linkedin.com/in/augustinefou April 20, 2012. Image Credit: http://bit.ly/ICxWbP Image Credit: http://bit.ly/ICy2QI

Pinterest vs Google Images for marketing? “In the early days of Pinterest, there was carefully curated content; as it exploded, it became a vast landfill of images with no value-add – users didn’t add any context to why they posted the image. With so many images and without context, users will have to resort to search to find what is valuable, making it less and less valuable to marketers.” - Dr. Augustine Fou Skip to the end for the tips for what to do.April 11, 2012 2

Victoria’s Secret WINNERApril 20, 2012. 3

Burberry WINNERApril 20, 2012. 4

Versace WINNERApril 20, 2012. 5

Armani WINNERApril 20, 2012. 6

Dior WINNERApril 20, 2012. 7

Prada WINNERApril 20, 2012. 8

Louis Vuitton WINNERApril 20, 2012. 9

Chanel TIEApril 20, 2012. 10

Calvin Klein TIEApril 20, 2012. 11

Gucci TIEApril 20, 2012. 12

Ferragamo TIEApril 20, 2012. 13

Cartier WINNERApril 20, 2012. 14

TasteSpotting by @NotCot TasteSpotting: Perfect example of community curated content. Slow-and- steady but extremely valuable for the rest of the community. Shout out to Jean Aw, @NotCot, Creator of TasteSpottingApril 20, 2012. 15

By the Numbers LouisVuitton.com Versace.com Ferragamo.com Three standout examples of where Pinterest is siphoning traffic from the brand’s website, losing detailed analytics. Source: Google Image SearchApril 20, 2012. 16

So What? Instead of chasing the next shiny object in social media marketing by posting tons of images to Pinterest, marketers should do the following: • Add more product images to your own sites • Search optimize them with descriptive keywords • Check analytics to see lift in traffic from image search results (Pinterest gives you no analytics) - Dr. Augustine FouApril 11, 2012 17

Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He pioneered the application of the Unified Marketing™ framework to optimize marketing and advertising across traditional and digital channels. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouApril 11, 2012 18 acfou@mktsci.com

Melisa Lopez – Digital Media Director Melisa Lopez has over 7 years of experience in ecommerce, digital media marketing, and Internet strategy consulting as founder of MR Roses Flower Co, and WPS Digital, a digital marketing company. Melisa Lopez is a former Client Analyst at Goldman Sachs. Melisa earned her MBA from Florida International University, and a Professional Certificate in Digital Media Marketing from New York University. She is a magna cum laude, Bachelor of Arts in Economics, of Universidad San Francisco de Quito Melisa can be found on Twitter @carmenmel LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962April 16, 2012. 19

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Top 10 Fashion Brands Pinterest vs Google Images

by Dr Augustine Fou

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