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Time Spent on Internet vs TV Augustine Fou 2012
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Time Spent on Internet vs TV Augustine Fou 2012

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TV advertising and ads online should better mirror the time spent with each form of media. Modern users spent more time on the internet than TV since 2009.

TV advertising and ads online should better mirror the time spent with each form of media. Modern users spent more time on the internet than TV since 2009.

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  • 1. Augustine Fou- 1 - Time Spent TV vs Internet Time spent online exceeded time spent watching TV on TV since 2009
  • 2. Augustine Fou- 2 - Dr. Augustine Fou – Chief Digital Strategist “As more users move to digital channels, their consumption of media is also shifting. Advertisers can no longer just rely on TV ads to reach these digerati – especially the younger ones.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou