Time Spent on Internet vs TV Augustine Fou 2012

  • 146 views
Uploaded on

TV advertising and ads online should better mirror the time spent with each form of media. Modern users spent more time on the internet than TV since 2009.

TV advertising and ads online should better mirror the time spent with each form of media. Modern users spent more time on the internet than TV since 2009.

More in: Internet
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
146
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Augustine Fou- 1 - Time Spent TV vs Internet Time spent online exceeded time spent watching TV on TV since 2009
  • 2. Augustine Fou- 2 - Dr. Augustine Fou – Chief Digital Strategist “As more users move to digital channels, their consumption of media is also shifting. Advertisers can no longer just rely on TV ads to reach these digerati – especially the younger ones.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou