Augustine Fou- 1 -
Time Spent TV vs Internet
Time spent online exceeded
time spent watching TV on
TV since 2009
Augustine Fou- 2 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users move to digital channels,
their consumption...
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Time Spent on Internet vs TV Augustine Fou 2012

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TV advertising and ads online should better mirror the time spent with each form of media. Modern users spent more time on the internet than TV since 2009.

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Transcript of "Time Spent on Internet vs TV Augustine Fou 2012"

  1. 1. Augustine Fou- 1 - Time Spent TV vs Internet Time spent online exceeded time spent watching TV on TV since 2009
  2. 2. Augustine Fou- 2 - Dr. Augustine Fou – Chief Digital Strategist “As more users move to digital channels, their consumption of media is also shifting. Advertisers can no longer just rely on TV ads to reach these digerati – especially the younger ones.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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