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Three Buckets of Search Shifting Allocation to Increase ROI by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Feb 05, 2014

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Search advertising is already orders of magnitude more effective than display ads. However, there is further opportunity to optimize the type of search marketing done -- from paid search to organic ...

Search advertising is already orders of magnitude more effective than display ads. However, there is further opportunity to optimize the type of search marketing done -- from paid search to organic search optimization, to site search.

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Three Buckets of Search Shifting Allocation to Increase ROI by Augustine Fou Three Buckets of Search Shifting Allocation to Increase ROI by Augustine Fou Presentation Transcript