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The Mainstream Porn Problem Investigated by Augustine Fou
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The Mainstream Porn Problem Investigated by Augustine Fou

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Mainstream sites appear to be addicted to porn too. Some rely on high volume porn keywords to drive organic traffic and others have ‘questionable content’ (to put it politely) on the site itself.

Mainstream sites appear to be addicted to porn too. Some rely on high volume porn keywords to drive organic traffic and others have ‘questionable content’ (to put it politely) on the site itself.

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The Mainstream Porn Problem Investigated by Augustine Fou The Mainstream Porn Problem Investigated by Augustine Fou Presentation Transcript

  • The MAINSTREAM PORN Problem Dr. Augustine Fou http://linkd.in/augustinefou November 2013 -1- Augustine Fou
  • Addicted to Porn Previously reported: Mainstream Sites use Porn Keywords to Juice Traffic By: Augustine Fou, May 2013 “Mainstream sites appear to be addicted to porn too. Some rely on high volume porn keywords to drive organic traffic and others have „questionable content‟ (to put it politely) on the site itself.” -- Dr. Augustine Fou -2- Augustine Fou
  • Link-bait Keywords Break.com • Linkbait keyword: “hermione sex tape” • Video was a picture montage some inappropriate images) • T-mobile ad and Jeep ad (pictured) -3- Augustine Fou
  • Link-bait Keywords Dailymotion.com • Linkbait keyword: “emma watson nude NSFW” • Video was a unlicensed footage from press event • Comedy Gives Back ad (pictured) -4- Augustine Fou
  • Link-bait Keywords Metacafe.com • Linkbait keyword: “scarlett johansson nude leaked pictures” • Video was footage from press event; no porn content • Emblem Health ad (pictured) -5- Augustine Fou
  • Site Search search “emma watson nude” X-rated video is first result censored screenshot below -6- Augustine Fou
  • Traffic Honeypot Keywords -7- Augustine Fou
  • Google Search “top celebrity nudes” 6.6M results funnyordie.com ranker.com (Complex Media Network) -8- Augustine Fou
  • Google Search everyjoe.com (Alloy) metacafe.com “emma watson nude” 11.5M results break.com dailymotion.com -9- Augustine Fou
  • Google Search everyjoe.com (Alloy) “emma watson naked” 13.2M results break.com metacafe.com - 10 - Augustine Fou
  • Google Search everyjoe.com (Alloy) dailymotion.com “selena gomez nude” 22.3M results aol.com - 11 - Augustine Fou
  • Google Site Search on break.com “emma watson nude” 1,140 results - 12 - Augustine Fou
  • Google Site Search on dailymotion.com “rihanna nude” 9,580 results - 13 - Augustine Fou
  • Google Site Search on metacafe.com “scarlett johanssen nude” 6,240 results - 14 - Augustine Fou
  • High Frequency Porn Keywords Break.com Incorporating known, high frequency porn keywords to get organic traffic. 1,080 results for “glory hole” - 15 - 21,500 results for “rape” MANY others so offensive that it is NOT possible to show here. Augustine Fou
  • Porn Link-bait Copy Break.com Thousands of pages of pornkeyword stuffed pages “incest” - 16 - Augustine Fou
  • Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 Mainstream Sites use Porn Keywords to Juice Traffic By: Augustine Fou, May 2013 How Display Ad Fraud Works By: Augustine Fou, May 2013 - 17 - Augustine Fou
  • Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One aspect of this is detecting waste and fraud; and then taking steps to mitigate it.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 18 - @acfou Augustine Fou