The MAINSTREAM

PORN Problem
Dr. Augustine Fou
http://linkd.in/augustinefou
November 2013
-1-

Augustine Fou
Addicted to Porn
Previously reported:
Mainstream Sites use Porn Keywords to Juice Traffic
By: Augustine Fou, May 2013

“Ma...
Link-bait Keywords
Break.com
• Linkbait
keyword:
“hermione sex
tape”
• Video was a
picture montage
some
inappropriate
imag...
Link-bait Keywords
Dailymotion.com
• Linkbait keyword: “emma
watson nude NSFW”
• Video was a unlicensed
footage from press...
Link-bait Keywords
Metacafe.com
• Linkbait keyword:
“scarlett johansson nude
leaked pictures”
• Video was footage from
pre...
Site Search
search “emma watson nude”

X-rated video is first result
censored screenshot below

-6-

Augustine Fou
Traffic Honeypot Keywords

-7-

Augustine Fou
Google Search
“top celebrity nudes”
6.6M results

funnyordie.com
ranker.com
(Complex Media Network)
-8-

Augustine Fou
Google Search
everyjoe.com (Alloy)
metacafe.com
“emma watson nude”
11.5M results
break.com
dailymotion.com
-9-

Augustine ...
Google Search
everyjoe.com (Alloy)
“emma watson naked”
13.2M results
break.com
metacafe.com
- 10 -

Augustine Fou
Google Search
everyjoe.com (Alloy)
dailymotion.com
“selena gomez nude”
22.3M results
aol.com
- 11 -

Augustine Fou
Google Site Search
on break.com
“emma watson nude”
1,140 results

- 12 -

Augustine Fou
Google Site Search
on dailymotion.com
“rihanna nude”
9,580 results

- 13 -

Augustine Fou
Google Site Search
on metacafe.com
“scarlett johanssen nude”
6,240 results

- 14 -

Augustine Fou
High Frequency Porn Keywords
Break.com
Incorporating
known, high
frequency porn
keywords to get
organic traffic.

1,080 re...
Porn Link-bait Copy
Break.com
Thousands of
pages of pornkeyword
stuffed pages
“incest”

- 16 -

Augustine Fou
Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
Everything Fake (Display Ad Fra...
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. One
aspect of thi...
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The Mainstream Porn Problem Investigated by Augustine Fou

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Mainstream sites appear to be addicted to porn too. Some rely on high volume porn keywords to drive organic traffic and others have ‘questionable content’ (to put it politely) on the site itself.

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Transcript of "The Mainstream Porn Problem Investigated by Augustine Fou"

  1. 1. The MAINSTREAM PORN Problem Dr. Augustine Fou http://linkd.in/augustinefou November 2013 -1- Augustine Fou
  2. 2. Addicted to Porn Previously reported: Mainstream Sites use Porn Keywords to Juice Traffic By: Augustine Fou, May 2013 “Mainstream sites appear to be addicted to porn too. Some rely on high volume porn keywords to drive organic traffic and others have „questionable content‟ (to put it politely) on the site itself.” -- Dr. Augustine Fou -2- Augustine Fou
  3. 3. Link-bait Keywords Break.com • Linkbait keyword: “hermione sex tape” • Video was a picture montage some inappropriate images) • T-mobile ad and Jeep ad (pictured) -3- Augustine Fou
  4. 4. Link-bait Keywords Dailymotion.com • Linkbait keyword: “emma watson nude NSFW” • Video was a unlicensed footage from press event • Comedy Gives Back ad (pictured) -4- Augustine Fou
  5. 5. Link-bait Keywords Metacafe.com • Linkbait keyword: “scarlett johansson nude leaked pictures” • Video was footage from press event; no porn content • Emblem Health ad (pictured) -5- Augustine Fou
  6. 6. Site Search search “emma watson nude” X-rated video is first result censored screenshot below -6- Augustine Fou
  7. 7. Traffic Honeypot Keywords -7- Augustine Fou
  8. 8. Google Search “top celebrity nudes” 6.6M results funnyordie.com ranker.com (Complex Media Network) -8- Augustine Fou
  9. 9. Google Search everyjoe.com (Alloy) metacafe.com “emma watson nude” 11.5M results break.com dailymotion.com -9- Augustine Fou
  10. 10. Google Search everyjoe.com (Alloy) “emma watson naked” 13.2M results break.com metacafe.com - 10 - Augustine Fou
  11. 11. Google Search everyjoe.com (Alloy) dailymotion.com “selena gomez nude” 22.3M results aol.com - 11 - Augustine Fou
  12. 12. Google Site Search on break.com “emma watson nude” 1,140 results - 12 - Augustine Fou
  13. 13. Google Site Search on dailymotion.com “rihanna nude” 9,580 results - 13 - Augustine Fou
  14. 14. Google Site Search on metacafe.com “scarlett johanssen nude” 6,240 results - 14 - Augustine Fou
  15. 15. High Frequency Porn Keywords Break.com Incorporating known, high frequency porn keywords to get organic traffic. 1,080 results for “glory hole” - 15 - 21,500 results for “rape” MANY others so offensive that it is NOT possible to show here. Augustine Fou
  16. 16. Porn Link-bait Copy Break.com Thousands of pages of pornkeyword stuffed pages “incest” - 16 - Augustine Fou
  17. 17. Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 Mainstream Sites use Porn Keywords to Juice Traffic By: Augustine Fou, May 2013 How Display Ad Fraud Works By: Augustine Fou, May 2013 - 17 - Augustine Fou
  18. 18. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. One aspect of this is detecting waste and fraud; and then taking steps to mitigate it.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 18 - @acfou Augustine Fou

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