SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

The Magnitude of Digital Ad Fraud Impressions Clicks Leads Affiliate by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Nov 21, 2013

  • 184,683 views

ad fraud in the digital space is rampant and large. With the advent of programmatic buying and ad networks, it has made it even easier for bad guys to "push" (or sell) fraudulent inventory into these ...

ad fraud in the digital space is rampant and large. With the advent of programmatic buying and ad networks, it has made it even easier for bad guys to "push" (or sell) fraudulent inventory into these exchanges, because there are simply too many sites to really check. This makes the case for "programmatic direct" with legit premium publishers.

Statistics

Views

Total Views
184,683
Views on SlideShare
184,669
Embed Views
14

Actions

Likes
6
Downloads
0
Comments
0

3 Embeds 14

http://www.linkedin.com 12
http://localhost 1
https://rrh-develop.elasticbeanstalk.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

The Magnitude of Digital Ad Fraud Impressions Clicks Leads Affiliate by Augustine Fou The Magnitude of Digital Ad Fraud Impressions Clicks Leads Affiliate by Augustine Fou Presentation Transcript