Swine Flu Drives More Sales Than TV Ads by Augustine Fou
by Dr Augustine Fou on Apr 26, 2012
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Using search volume as a proxy for demand, we can show that swine flu and h1n1 drove more sales for Purell than any of their expensive, albeit clever, TV ads.
Using search volume as a proxy for demand, we can show that swine flu and h1n1 drove more sales for Purell than any of their expensive, albeit clever, TV ads.
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