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Swine Flu Drives More Sales Than TV Ads by Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Apr 26, 2012

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Using search volume as a proxy for demand, we can show that swine flu and h1n1 drove more sales for Purell than any of their expensive, albeit clever, TV ads.

Using search volume as a proxy for demand, we can show that swine flu and h1n1 drove more sales for Purell than any of their expensive, albeit clever, TV ads.

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Swine Flu Drives More Sales Than TV Ads by Augustine Fou Swine Flu Drives More Sales Than TV Ads by Augustine Fou Presentation Transcript