• Save
Surprising Digital vs Traditional Comparisons by Augustine Fou
Upcoming SlideShare
Loading in...5
×
 

Surprising Digital vs Traditional Comparisons by Augustine Fou

on

  • 44,630 views

 

Statistics

Views

Total Views
44,630
Views on SlideShare
44,052
Embed Views
578

Actions

Likes
9
Downloads
0
Comments
0

5 Embeds 578

http://www.linkedin.com 406
https://www.linkedin.com 149
http://www.google.com 20
http://www.pulse.me 2
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Surprising Digital vs Traditional Comparisons by Augustine Fou Surprising Digital vs Traditional Comparisons by Augustine Fou Presentation Transcript

  • Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou December 2013 Surprising Digital vs Traditional Comparisons
  • Augustine Fou- 2 - Executive Summary • YouTube makes almost 4 times more revenue than hot cable channels like AMC • YouTube makes almost 2 times more ad revenue than big cable companies like ESPN • Facebook daily active users are like 7 Superbowls every day • CPM of facebook is also 56 times less expensive than Superbowl ad CPM • Netflix has more paid subscribers than HBO • Netflix streams 4+ billion hours of video each month, which is 87 minutes per user per day, on par with Disney • Netflix uses about 2x more downstream bandwidth than YouTube • Burberry’s Facebook audience is 7 times the size of the largest fashion magazine
  • Augustine Fou- 3 - YouTube makes 3.5 times more revenue than the very popular cable channel AMC AMC TV 1.YouTube vs Cable TV $5.6 Billion$1.6 Billion Annual Revenues 3.5X Source: BusinessInsider Dec 2013
  • Augustine Fou- 4 - YouTube already makes more ad revenues than ESPN 2.YouTube vs ESPN $5.6 Billion$3.5 Billion Advertising Revenues 1.6X ESPN $10B $6.5 Subscr $3.5 Adv Source: BusinessInsider Dec 2013
  • Augustine Fou- 5 - Facebook has seven times the daily audience every day compared to the superborl 3. Superbowl vs Facebook Superbowl XLVII 728 DAILYActive Users108M viewers 7X Source: GigaOm Oct 2013 Audience/Viewership Source: ESPN Feb 4, 2013
  • Augustine Fou- 6 - Superbowl CPM ($4 million per spot / 108 viewers) is 56 times more expensive than Facebook CPM 4. Superbowl vs Facebook Superbowl XLVII 728 DAILYActive Users108M viewers Source: Facebook Ads Benchmark Report CPM (cost per thousand impressions) $4 million for 30 second spot Source: AdAge Dec 13, 2013 $37 CPM Q2, 2013 $0.66 CPM56X
  • Augustine Fou- 7 - Netflix paid subscribers is now larger than HBO (29.9 million vs 28.7 million) 5. Netflix vs HBO Paid Subscribers 29.9M 28.7M
  • Augustine Fou- 8 - 6. Netflix vs Disney Minutes Streamed per User 87 minsper day 80+ minsper day Source: BTIG Research, April 11, 2013 same Netflix streamed 87 minutes per user per day, which is on par with Disney Channel
  • Augustine Fou- 9 - Netflix uses 2 times more downstream bandwidth/traffic than YouTube 7. Netflix vs YouTube Downstream Traffic 33% 14.8%2X BitTorrent (5.9%) Apple’s iTunes (3.9%) Amazon Video (1.8%) Facebook (1.5%), Source: Sandvine Global Internet Phenomena Report 2H 2013
  • Augustine Fou- 10 - 8. Burberry vs Glamour 16M 2.3M7X Source: Audited Media August 6, 2013 Burberry’s own facebook audience is 7 times larger than the largest consumer fashion magazine Glamour (16 million vs 2.3 million) Facebook Followers vs Magazine Circulation
  • Augustine Fou- 11 - 9. Facebook vs Network TV Population Reach per Total Day
  • Augustine Fou- 12 - 10. TV Ads vs Video Ads • For every 30 minute episode, there are about 9 mins of ads (or 10 – 12 ads ) – used How I Met Your Mother as proxy • For every 60 minute episode, there are about 19 mins of ads (or 20 – 24 ads ) – used 24 as proxy During the month (May 2013), video ads accounted for 27.9% of all online videos viewed (up from 25.5% in April), and 2.6% of all minutes spent viewing online video (up from 2.3%). TV is one quarter ads Online video is 2.6% ads
  • Augustine Fou- 13 - Dr. Augustine Fou – Digital Consigliere “I track trends and help clients across many industries innovate and stay on trend and ahead of disruptions.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • Augustine Fou- 14 - APPENDIX
  • Augustine Fou- 15 - Netflix Streaming