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Surprising Digital vs Traditional Comparisons by Augustine Fou
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Surprising Digital vs Traditional Comparisons by Augustine Fou

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  • 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou December 2013 Surprising Digital vs Traditional Comparisons
  • 2. Augustine Fou- 2 - Executive Summary • YouTube makes almost 4 times more revenue than hot cable channels like AMC • YouTube makes almost 2 times more ad revenue than big cable companies like ESPN • Facebook daily active users are like 7 Superbowls every day • CPM of facebook is also 56 times less expensive than Superbowl ad CPM • Netflix has more paid subscribers than HBO • Netflix streams 4+ billion hours of video each month, which is 87 minutes per user per day, on par with Disney • Netflix uses about 2x more downstream bandwidth than YouTube • Burberry’s Facebook audience is 7 times the size of the largest fashion magazine
  • 3. Augustine Fou- 3 - YouTube makes 3.5 times more revenue than the very popular cable channel AMC AMC TV 1.YouTube vs Cable TV $5.6 Billion$1.6 Billion Annual Revenues 3.5X Source: BusinessInsider Dec 2013
  • 4. Augustine Fou- 4 - YouTube already makes more ad revenues than ESPN 2.YouTube vs ESPN $5.6 Billion$3.5 Billion Advertising Revenues 1.6X ESPN $10B $6.5 Subscr $3.5 Adv Source: BusinessInsider Dec 2013
  • 5. Augustine Fou- 5 - Facebook has seven times the daily audience every day compared to the superborl 3. Superbowl vs Facebook Superbowl XLVII 728 DAILYActive Users108M viewers 7X Source: GigaOm Oct 2013 Audience/Viewership Source: ESPN Feb 4, 2013
  • 6. Augustine Fou- 6 - Superbowl CPM ($4 million per spot / 108 viewers) is 56 times more expensive than Facebook CPM 4. Superbowl vs Facebook Superbowl XLVII 728 DAILYActive Users108M viewers Source: Facebook Ads Benchmark Report CPM (cost per thousand impressions) $4 million for 30 second spot Source: AdAge Dec 13, 2013 $37 CPM Q2, 2013 $0.66 CPM56X
  • 7. Augustine Fou- 7 - Netflix paid subscribers is now larger than HBO (29.9 million vs 28.7 million) 5. Netflix vs HBO Paid Subscribers 29.9M 28.7M
  • 8. Augustine Fou- 8 - 6. Netflix vs Disney Minutes Streamed per User 87 minsper day 80+ minsper day Source: BTIG Research, April 11, 2013 same Netflix streamed 87 minutes per user per day, which is on par with Disney Channel
  • 9. Augustine Fou- 9 - Netflix uses 2 times more downstream bandwidth/traffic than YouTube 7. Netflix vs YouTube Downstream Traffic 33% 14.8%2X BitTorrent (5.9%) Apple’s iTunes (3.9%) Amazon Video (1.8%) Facebook (1.5%), Source: Sandvine Global Internet Phenomena Report 2H 2013
  • 10. Augustine Fou- 10 - 8. Burberry vs Glamour 16M 2.3M7X Source: Audited Media August 6, 2013 Burberry’s own facebook audience is 7 times larger than the largest consumer fashion magazine Glamour (16 million vs 2.3 million) Facebook Followers vs Magazine Circulation
  • 11. Augustine Fou- 11 - 9. Facebook vs Network TV Population Reach per Total Day
  • 12. Augustine Fou- 12 - 10. TV Ads vs Video Ads • For every 30 minute episode, there are about 9 mins of ads (or 10 – 12 ads ) – used How I Met Your Mother as proxy • For every 60 minute episode, there are about 19 mins of ads (or 20 – 24 ads ) – used 24 as proxy During the month (May 2013), video ads accounted for 27.9% of all online videos viewed (up from 25.5% in April), and 2.6% of all minutes spent viewing online video (up from 2.3%). TV is one quarter ads Online video is 2.6% ads
  • 13. Augustine Fou- 13 - Dr. Augustine Fou – Digital Consigliere “I track trends and help clients across many industries innovate and stay on trend and ahead of disruptions.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 14. Augustine Fou- 14 - APPENDIX
  • 15. Augustine Fou- 15 - Netflix Streaming

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