Sunsetting of Single Purpose Devices by Augustine Fou PhD

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As more features are built into modern smartphones and apps add functionality, single purpose devices are no longer necessary or are being driven into niches.

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Sunsetting of Single Purpose Devices by Augustine Fou PhD

  1. 1. THE SUNSETofSingle-Purpose Devices Dr. Augustine Fou Marketing Science Consulting Group, Inc. http://www.linkedin.com/in/augustinefou
  2. 2. Executive Summary • As more features are built into modern smartphones and apps add functionality, single purpose devices are no longer necessary or are being driven into niches. • This is evidenced by the rise and then decline in search volume of customers looking for these single purpose devices. • In some cases, like scanners, hardware is being replaced by software – app that takes picture instead of scanning via scanner deviceJune 12, 2012 2
  3. 3. Flip Video Camera Recording video is now built into every smartphoneJune 12, 2012
  4. 4. GPS (global positioning) GPS and maps are now built into every smartphoneJune 12, 2012
  5. 5. MP3 player Personal music players are now built into every smartphoneJune 12, 2012
  6. 6. Digital camera Digital cameras are now built into every smartphoneJune 12, 2012
  7. 7. eReader closeup of kindle Kindle and e-reader apps are now available for smartphonesJune 12, 2012
  8. 8. CD/DVD player Users consume music and DVD videos differently nowJune 12, 2012
  9. 9. RadiosJune 12, 2012
  10. 10. Calculators Every phone and smartphone has calculator built inJune 12, 2012
  11. 11. Scanners Smartphone apps take pictures instead of scanningJune 12, 2012
  12. 12. Printers People are emailing more and printing on paper lessJune 12, 2012
  13. 13. Fax Machine Every phone and smartphone has calculator built inJune 12, 2012
  14. 14. Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJune 12, 2012 acfou@mktsci.com 14

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