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Stock Picking by Search Volume Trends by Augustine Fou @acfou
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Stock Picking by Search Volume Trends by Augustine Fou @acfou

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Future stock performance may be predicted by search volume trends. The key is knowing what to look for.

Future stock performance may be predicted by search volume trends. The key is knowing what to look for.

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  • 1. Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc. Stock Picking by Search Trends
  • 2. A Few Examples November 29, 2012 2
  • 3. Ugg Boots Search November 29, 2012 3 dip 2009 peak 2011
  • 4. Ugg Stock Price November 29, 2012 4 Deckers Outdoor Corp (NASDAQ:DECK) trough 2009 peak 2011
  • 5. Crocs Search Volume November 29, 2012 5 peak 2007
  • 6. Crocs (CROX) Stock Price November 29, 2012 6 Crocs, Inc. (NASDAQ:CROX) Peak 2007 trendline
  • 7. Broader Trend - Yoga November 29, 2012 7
  • 8. Lululemon Search November 29, 2012 8
  • 9. Lululemon Stock Price November 29, 2012 9 Lululemon Athletica Inc. (NASDAQ: LULU)
  • 10. Broader Trend – 35mm film November 29, 2012 10
  • 11. Kodak Search November 29, 2012 11
  • 12. Kodak Stock Price November 29, 2012 12 Eastman Kodak Company (PINK:EKDKQ)
  • 13. Jos A Bank January 31, 2013 13 Search volume on Jos. A Bank Stock price performance of (NASDAQ:JOSB)
  • 14. Trending Up November 29, 2012 14
  • 15. Costco (NYSE:COST) November 29, 2012 15
  • 16. Walmart (NYSE:WMT) November 29, 2012 16
  • 17. Big Lots (NYSE:BIG) November 29, 2012 17
  • 18. Dollar General (NYSE:DG) November 29, 2012 18
  • 19. Dollar Tree (NYSE:DLTR) November 29, 2012 19
  • 20. Spend Polarization November 29, 2012 20 Source: http://go-digital.net/blog/2009/02/spend-polarization/ Original “spend polarization” blog post from 2009
  • 21. So What? November 29, 2012 21 “Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines or a well defined niche.” - Dr. Augustine Fou
  • 22. Dr. Augustine Fou – Chief Digital Strategist November 29, 2012 22 “I advise clients on innovating their way out of demand and stock performance ruts; and this means more than just doing more marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 acfou@mktsci.com ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou