Smartphone Penetration by Market                   Spain 66%                   UK 64%                   US 54%            ...
Smartphone Uses Mirror Computer           Source: Harris Interactive 2013-2-                                          Augu...
Top Smartphone Activities by Minutes                                       Source: Onbile, October 2012 Source: O2 United ...
Where Users Use Smartphones         Source: Onbile, October 2012-4-                                     Augustine Fou
What Smartphone Users DoSource: Harvard Business Review Jan 2013-5-                                        Augustine Fou
Top 10 Mobile Content Actions      Source: comScore via eMarketer Feb 25, 2013-6-                                         ...
Tablets and Desktops are Alike      “Google has essentially decided that      tablets and desktops are similar enough     ...
Dr. Augustine Fou – Digital Consigliere  “With smartphones, mobile will soon no  longer be counted as a separate channel  ...
Smartphone Users Do More       Source: Nielsen 2010-9-                           Augustine Fou
APPENDIX- 10 -     Augustine Fou
Global Smartphone Penetration                  Source: VisionMobile- 11 - 22, 2012October                                 ...
Strong network effects                  Source: TechCrunch- 12 - 22, 2012October                                  12      ...
Weak network effects                  Source: TechCrunch- 13 - 22, 2012October                                  13        ...
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Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou

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Transcript of "Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou"

  1. 1. Smartphone Penetration by Market Spain 66% UK 64% US 54% Italy 53% France 53% Germany 52% Source: comScore via Business Insider March 2013-1- Augustine Fou
  2. 2. Smartphone Uses Mirror Computer Source: Harris Interactive 2013-2- Augustine Fou
  3. 3. Top Smartphone Activities by Minutes Source: Onbile, October 2012 Source: O2 United Kingdom July 2012-3- Augustine Fou
  4. 4. Where Users Use Smartphones Source: Onbile, October 2012-4- Augustine Fou
  5. 5. What Smartphone Users DoSource: Harvard Business Review Jan 2013-5- Augustine Fou
  6. 6. Top 10 Mobile Content Actions Source: comScore via eMarketer Feb 25, 2013-6- Augustine Fou
  7. 7. Tablets and Desktops are Alike “Google has essentially decided that tablets and desktops are similar enough in terms of user intent and behavior that they‟re going to be treated the same.” Jason Hartley Group Media Director and Search Marketing Practice Lead 360i Source: eMarketer April 5, 2013-7- Augustine Fou
  8. 8. Dr. Augustine Fou – Digital Consigliere “With smartphones, mobile will soon no longer be counted as a separate channel from „digital.‟ It is just a smaller window in on the same Internet as we know it; people are doing the same things.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou-8- Augustine Fou
  9. 9. Smartphone Users Do More Source: Nielsen 2010-9- Augustine Fou
  10. 10. APPENDIX- 10 - Augustine Fou
  11. 11. Global Smartphone Penetration Source: VisionMobile- 11 - 22, 2012October 11 Augustine Fou
  12. 12. Strong network effects Source: TechCrunch- 12 - 22, 2012October 12 Augustine Fou
  13. 13. Weak network effects Source: TechCrunch- 13 - 22, 2012October 13 Augustine Fou

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