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Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou
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Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou






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Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou Presentation Transcript

  • 1. Smartphone Penetration by Market Spain 66% UK 64% US 54% Italy 53% France 53% Germany 52% Source: comScore via Business Insider March 2013-1- Augustine Fou
  • 2. Smartphone Uses Mirror Computer Source: Harris Interactive 2013-2- Augustine Fou
  • 3. Top Smartphone Activities by Minutes Source: Onbile, October 2012 Source: O2 United Kingdom July 2012-3- Augustine Fou
  • 4. Where Users Use Smartphones Source: Onbile, October 2012-4- Augustine Fou
  • 5. What Smartphone Users DoSource: Harvard Business Review Jan 2013-5- Augustine Fou
  • 6. Top 10 Mobile Content Actions Source: comScore via eMarketer Feb 25, 2013-6- Augustine Fou
  • 7. Tablets and Desktops are Alike “Google has essentially decided that tablets and desktops are similar enough in terms of user intent and behavior that they‟re going to be treated the same.” Jason Hartley Group Media Director and Search Marketing Practice Lead 360i Source: eMarketer April 5, 2013-7- Augustine Fou
  • 8. Dr. Augustine Fou – Digital Consigliere “With smartphones, mobile will soon no longer be counted as a separate channel from „digital.‟ It is just a smaller window in on the same Internet as we know it; people are doing the same things.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou-8- Augustine Fou
  • 9. Smartphone Users Do More Source: Nielsen 2010-9- Augustine Fou
  • 10. APPENDIX- 10 - Augustine Fou
  • 11. Global Smartphone Penetration Source: VisionMobile- 11 - 22, 2012October 11 Augustine Fou
  • 12. Strong network effects Source: TechCrunch- 12 - 22, 2012October 12 Augustine Fou
  • 13. Weak network effects Source: TechCrunch- 13 - 22, 2012October 13 Augustine Fou